Optimizely Opal

Drowning in work? Opal fixes the stuff you shouldn’t be doing manually

Opal plugs directly into your existing tech stack, making it easy for agents to automate execution across content creation, compliance reviews, reporting, and more.

Content production at scale?

No big deal

Agents that automatically generate on-brand webpages, emails, SEO content, and campaigns – personalized for every segment.
50%+ engagement lift. 2× faster production.

Compliance + brand checks?

Opal’s got that covered

Agents review, flag, and fix brand, legal, and accessibility issues before they go live.
5× faster compliance reviews. Hundreds of review hours saved.

Weekly performance reports?

Done in seconds

Opal pulls data across systems (GA4, CRM, MA, sales, analytics) and auto-builds reports, summaries, and recommendations.
3–5 FTE hours saved weekly per marketer.

EVERY MARKETER WISHES THEY HAD THIS SOONER

The AI Playbook

Stop guessing how to "do AI". Start working like someone who's cracked the code

What makes Opal different (and better) than other AI tools?

It’s built to take on the toughest use cases in marketing

Opal comes with pre-built agents for real work:

Campaign Brief
Keyword Research
Variation Development
GEO Recommendations Agent
Competitive Insights
Web Traffic Report, SEO Auditor, UTM creator, and more

Check out the full agent directory

It works on top of your tech stack.

Opal pulls in data (think: Google Analytics web traffic, Salesforce records) and can take action in your other systems — so you get orchestration, not extra admin.

It takes action, not notes

Link Opal’s agents together into workflows, schedule them based on a trigger, and they’ll autonomously complete multi-step tasks. Think: “launch this,” “analyze that,” “fix those,” “rewrite this,” “report on that” — without human swivel-chairing.

Interested? Don’t just take our word for it.

What we’re most excited about is leveraging Opal and Optimizely CMP to automate campaign management from ideation through production to activation — using Opal to quickly and easily create complex campaign briefs, tasks and workflows. We see Opal as a key driver in scaling our content strategy, aligning our entire marketing motion and achieving even greater impact with our GTM campaigns.

John Habib

Director, Content Strategy, Diligent

I’ve used Optimizely Opal for competitor analysis, landing page and copy creation, and experiment reporting. Now, I’m keen to let her take on the tasks I’d rather not do!

Michael Richter

Manager Conversion Optimisation & UX | E-Commerce TUI Hotelbrands, Robinson Club