Lessons, stories, and insights from the field
We just wrapped Opticon. Three trails, twelve announcements, one very long day in a camp hat I had no business wearing.
AI tools are helping teams publish more, faster. But faster noise is still noise. Raff Di Meo on AI that improves a marketer's job — not just their output rate.
Everyone chased the experience layer and let content rot at the foundation. Now AI is stress-testing it. Learn why structured content is the real competitive edge.
You know AI agents crawl your site invisibly. But most marketers miss what matters: whether the AI is training on your content or actively retrieving it for a buyer right now. Learn which bots are buying, and which are just borrowing.
Unstructured content gets skipped by AI agents. See what's breaking your website's visibility and what to do first.
900 companies. 47000 interactions. One finding: AI's impact is stuck at the individual level
As execution gets cheap, clarity gets expensive.
To scale AI, you need better GPUs, but also agentic infrastructure. Most teams are overlooking the feature flag. Here's how you can power AI with feature flags.
This digital playbook, filled with tips, techniques, and examples, reveals strategies and data to build your A/B testing and experimentation program.
The enterprise AI products that win adoption won't be the ones that vanish into agentic workflows. They'll be the ones doing the work in the background while keeping the users in the foreground.
The bottleneck has shifted. Most marketing teams are past asking whether to use AI agents — the new question on everyone's mind is why they're not working like they're supposed to. The answers are a whole lot less technical than you think.
For years, content management systems have helped teams create, organize, and publish digital experiences. They have made the work easier, but the operating model has stayed largely the same.
When we started Blend, I don't think we ever pictured having employees. It was just us founders, and between design, development, sales, and billing, we figured we could do it all ourselves.
The more the funnel automates, the more a real room matters. Tara Corey on reimagining B2B events around spectacle, salon, and signal at Opticon NYC.
Five dispatches from Opticon NYC: Seth Godin's uncomfortable obvious, 154,000 experiments, AI that needs to be lazier, and what Alicia Tillman left in the room.
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