Field Notes

Postcards from Camp Opticon NYC

Five dispatches from Opticon NYC: Seth Godin's uncomfortable obvious, 154,000 experiments, AI that needs to be lazier, and what Alicia Tillman left in the room.

Camp Opticon 2026: Built for what's next

We just wrapped Opticon. Three trails, twelve announcements, one very long day in a camp hat I had no business wearing.

What can a Virtual Teammate do? Ask the ones who never log off

How does a Virtual Teammate work? Ft. The anatomy of a VT

Proof, Bravery, and a Bigger Tribe: Bringing the new Optimizely brand to life at Camp Opticon

Personalization has a scale problem

Personalization cannot scale if every experience has to be built by hand. Here's why you need dynamic experiences. 

Brand vs. demand: where should your money go?

Optimizely's SVP of marketing joins guest speaker, Forrester's Nikhil Lai, on where to invest as AI search becomes your biggest referral source.

Turn hard-won traffic into your best signal yet

Humans are a shrinking slice of your traffic. Hear from the "godfather of martech" Scott Brinker and Optimizely's Kevin Li on making every visit count with personalization that converts.