Mark Eting's favorite AI platform.

Meet Mark. He is a marketer who spent years watching the industry he loved get buried by process, disconnected tools, and an AI revolution that made the chaos worse. He was ready walk away for good. Then he found a platform that reminded him why he fell in love with marketing in the first place. He came out the other side with stories to prove that great marketer experiences lead to great customer experiences, and now he has a place to share them.

 

See his favorite platform

Check Mark

Mark went from human middleware to agentic menace with a little help from real AI experts. He's offering you a chance to do the same.
 
Five hours, three agents, and everything you need to stop surviving your job and start thriving in it.
Enroll now

Trade Mark

Mark doesn't have one ace up his sleeve. He has three. Here's what happens when the tools of the trade actually work.

Create

Mark used to spend more time fixing content than creating it. Agentic CMS changed that. One connected place to plan, create, and publish experiences that reach the right people — built by AI, shaped by humans, shipped on time. The work you're proud of, without the waiting.

Create like Mark

Optimize

Mark never wanted to guess. He wanted to know. Agentic Experimentation lets him test faster, learn in real time, and turn data into decisions his whole team can trust. No more isolated wins. No more learning left on the shelf. Just proof that what you're building is actually working.

Optimize like Mark

Orchestrate

Mark built agents so he could stop being one. Optimizely Agent Platform connects the work across every team, every workflow, every campaign — so the busywork runs itself and the real work finally gets his full attention. This is what it feels like using AI for the right things.

Orchestrate like Mark

Hall Mark

Holiday classics? Maybe not. But the 'Tales of Mark Eting' are legends in their own right.

Water Mark

Question Mark

Using it to go faster in the wrong direction. AI handed to a broken process doesn't fix the process — it just breaks things quicker and at greater scale. Before you build an agent, know what problem you're actually solving. Otherwise you're just automating your own mediocrity.

Several. Every time someone handed me a wall of AI-generated content that read like it was written by a spreadsheet having an existential crisis, I came close. AI is extraordinary when it's doing the things humans shouldn't have to — the repetitive, the analytical, the connective tissue. The moment you ask it to replace human creativity is the moment it starts working against you.

That disconnection is the actual enemy. Not your budget. Not your headcount. Not even your tech stack. When your systems don't talk to each other, your people can't either. Fix the connection first. Everything else gets easier from there.

Because it was the first platform that felt like it was built by people who actually understood the job. Not the job title. The job. The late nights, the broken handoffs, the gap between what you imagined and what you shipped. Everything connected — the content, the data, the experimentation, the agents — in one place, with one goal. Stop surviving. Start making things that matter. That's not a tagline I read somewhere. That's just what happened to me.

The experimentation. And I say that as someone who spent years avoiding it because I was afraid of what the data might say. Turns out the data was on my side the whole time — I just wasn't asking it the right questions. Agentic Experimentation doesn't just tell you what worked. It tells you why, fast enough to actually do something about it. Every other part of the platform gets better because of what you learn there. It's the engine underneath everything.

Nobody asks about the parrot and gets a straight answer. What I will say is that she was there before Optimizely, she was there after, and she has sat through more campaign debriefs than most CMOs. She doesn't sugarcoat. She repeats exactly what you said back to you at the worst possible moment, which, when you think about it, is basically what good data does. Her name? Can't tell you that yet. Optimizely is working on something big in her honor and it would spoil the fun.

Same way I did. Stop reading about AI and go learn it from someone who's actually built with it. Optimizely offers a free one week AI certification — live instructors, real humans, no pre-recorded someone talking at a slide deck while you slowly lose the will. You'll walk away having built agents, broken a few things on purpose, and understood why the platform works the way it does. Not in theory. In practice. I did it. I came out the other side with a completely different relationship to my work. Less dread. More momentum. Fair warning, there's a waiting list. I'm not going to tell you that's not annoying, because it is. But the reason it exists is the same reason it's worth it — real people who are actually invested in where you end up. Good things take time. You of all people should know that by now.