Alex Wald

Alex Wald is the Growth and Optimization Manager at Biggerpockets. His career is focused on optimizing key business funnels using A/B testing techniques. He lives in Denver, Colorado, is an avid promoter of the “FIRE” (Financial Independence, Retire Early) movement and has been known to eat an embarrassing amount of grilled cheese while half-watching Netflix shows.

Blog Posts by Alex Wald

July 21, 2020

The complete guide to navigation testing

One of our biggest experimentation challenges at BiggerPockets has been testing into a better site navigation. Over the life-span of our company, the website has added a number of features.
June 22, 2020

3 Ways to Increase Retention with Experimentation

At BiggerPockets, we had been aggressively A/B testing our signup funnels in Optimizely for a little over a year, and have seen success – improving our free signup funnels by over 80%. Once we had our acquisition running well, we decided to focus our experimentation efforts on how to retain these new signups to maximize
June 08, 2020

7 Website Conversion Optimization Best Practices

For the past year at BiggerPockets, we have been testing ways to drive up our free membership sign up conversion rate. BiggerPockets is an online resource for real estate investors, with education and tools designed to help people seeking financial freedom through real estate investing. I run the conversion-rate optimization program at BiggerPockets, which has