Shafqat Islam

Shafqat Islam is the President at Optimizely. Prior to this, he was the co-founder and CEO of Welcome, the leading content marketing platform and Gartner Leader 7 years running. In 2021, Welcome was acquired by Optimizely. Since its acquisition, Shafqat has served several leadership positions at Optimizely including General Manager and Chief Marketing Officer. As President, he focuses on what he loves most, building great products while reinventing the way marketers work.

As an immigrant founder, Shafqat is originally from Bangladesh, born in Thailand, raised in Switzerland, and now lives in New York. He believes anyone can build a great company regardless of background or location.

Content posted by Shafqat

May

See your new, infinite workforce in action

We're thrilled to invite our global community to this exciting live event. Introducing the new Optimizely Opal - A workforce of AI specialists at your...

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The Future of Digital Banking: A CX-First Playbook for 2025

Join Optimizely and featured guest Forrester for a session on today’s top banking challenges—from CX pitfalls to AI innovation and growth metrics that...

October 01, 2024 | 2 minutes

Introducing Optimizely Personalization: A new offering purpose-built for launching 1:1 digital experiences

Optimizely Personalization is a new offering purpose-built for launching 1:1 digital experiences that help marketers drive revenue and brand loyalty.

August 15, 2024 | 5 minutes

CMOs, we've been thinking about out-of-home all wrong

Out-of-home marketing has its preconceptions from CMOs: expensive, impossible to measure, and really difficult to get into. Here's where I think you're...