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Shafqat Islam

Shafqat Islam is the President at Optimizely. Prior to this, he was the co-founder and CEO of Welcome, the leading content marketing platform and Gartner Leader 7 years running. In 2021, Welcome was acquired by Optimizely. Since its acquisition, Shafqat has served several leadership positions at Optimizely including General Manager and Chief Marketing Officer. As President, he focuses on what he loves most, building great products while reinventing the way marketers work.

As an immigrant founder, Shafqat is originally from Bangladesh, born in Thailand, raised in Switzerland, and now lives in New York. He believes anyone can build a great company regardless of background or location.

Shafqat Islam

Content posted by Shafqat

Jul
08
Summer Series: Opal in action
Join Optimizely’s Summer Series to see how Opal AI helps marketing leaders speed up campaigns, scale content, and run smarter experiments
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34 mins.
See your new, infinite workforce in action
We're thrilled to invite our global community to this exciting live event. Introducing the new Optimizely Opal - A workforce of AI specialists at your...
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38 mins.
The Future of Digital Banking: A CX-First Playbook for 2025
Join Optimizely and featured guest Forrester for a session on today’s top banking challenges—from CX pitfalls to AI innovation and growth metrics that...
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October 01, 2024 | 2 minutes
Introducing Optimizely Personalization: A new offering purpose-built for launching 1:1 digital experiences  
Optimizely Personalization is a new offering purpose-built for launching 1:1 digital experiences that help marketers drive revenue and brand loyalty.
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August 15, 2024 | 5 minutes
CMOs, we've been thinking about out-of-home all wrong
Out-of-home marketing has its preconceptions from CMOs: expensive, impossible to measure, and really difficult to get into. Here's where I think you're...