Start with great content. Make sure people understand the brand. And then really just focus on saying for every single person that bothers to take the step to come onto our own property, make sure we fundamentally focus on that user. How do we give them a reason to stay on our platform instead of just watch the festival speed video on Facebook?
Simon GardinerHead of Digital Product, Goodwood
Content Management System
At the core of every great experience is great content
You need to expedite content delivery in the face of changing needs and limited resources. Whether you want to easily stand up and reuse content on any channel, or use one platform to store and manage it all—we’ve got your back.
Design compelling experiences
Give editors the ultimate freedom to create captivating experiences using the flexible admin interface.
Create once, publish everywhere
Manage all your content in one place and power all your digital experiences seamlessly.
Deliver content seamlessly
Search, query, and deliver content across all your channels & devices with Optimizely's GraphQL-powered API.
Features
Explore the capabilities
Approval workflows
Manage roles and permissions, use default or custom-built workflows, and rely on notifications, alerts and escalations to ensure each task in the sequence is completed.
Content management
Create and target personalized content and commerce experiences for dynamic audience segments.
Media management
Manage the automatic tagging, personalization and deployment of hi-fidelity rich media, including photos and videos.
Authoring & layout
Using a range of lay-outs and drag-and-drop functionality, combine your creativity with a solution that supports each step of the content creation process.
Built on .NET and Azure
Deliver elastic scalability, at high speed, robust security and a managed service with expert support. All built on the Microsoft's Azure cloud computing platform.
Search & navigation
Provide visitors with a friction-free discovery experience and automatically build landing pages based on visitor search terms.
Project management
Utilize a single interface to track progress, receive notifications, review contents and control localization and translation.
GraphQL API
Search, query, and deliver content anywhere with Content Graph, a service that uses GraphQL calls to streamline the way you access & deliver content across channels.
Targeting
Capture real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experiences.
End-to-End Content Lifecycle
Publish your web content in the same place where all your content planning & collaboration happens with a seamless integration between Optimizely's CMS and Content Marketing Platform (CMP).
- Simplify the content and campaign process with one collaborative workspace
- Speed up marketing production while maintaining content governance
- Lower marketing costs by eliminating extra time, tools, and dev help
Headless capabilities
Present products across all your applications, edit content and control the brand experience in one place using coupled, decoupled or headless architecture.
- Manage content in one place & deliver to multiple channels & devices
- Easily remove, add, or integrate when your requirements change
- Freedom of choice to build the architecture that best fits your needs
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
Frequently asked questions
Do I have to host it myself?
No, we provide full service provisioning and management of your environment on Microsoft Azure's blazing fast cloud platform.
Can I use it headless?
You can deploy Content Management System decoupled (headless), coupled or as a hybrid.
How does personalization work?
Out of the box, you can create and manage rules to show personalized content to different audiences. Or, upgrade to AI powered 1:1 personalization with Content Recommendations.
Are there any limits to how much content we can store?
No, we do not charge based on how much content you store. You have virtually unlimited content storage.
Is there a free trial?
While we do not offer any trial versions, your developers can download a version for local testing to try it out. If you'd like some help getting started or for us to show you around, get in touch.