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Leah Messenger

Leah är Content Marketing Manager för lösningen Optimizely Content Marketing Platform (CMP). Hon har alltid varit intresserad av att skriva och har haft ett starkt fokus på content marketing under hela sin karriär inom marknadsföring. Hon har arbetat på en nationell bröllopstidning, digitala byråer, udda nystartade företag, innan hon landade i teknikbranschen - och naturligtvis aldrig tittat tillbaka. Med sin passion för att omvandla komplexa (och låt oss vara ärliga, ibland lite tråkiga) ämnen till pedagogiskt, engagerande och underhållande innehåll, kan Leah hittas när hon knackar på tangentbordet, gräver i data och ökar forskningen.

Leah Messenger

Innehåll postat av Leah

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april 25 | 6 minuter
Using AI for content optimization: Dos and don'ts
AI’s role in content optimization is only growing—but so is the need to use it strategically. Here's a guide on how to use AI for content optimization...
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april 18 | 6 minuter
Using AI for content consistency: Dos and don'ts
AI to create content is one thing; making sure it's consistent with everything else you're creating is another. Here's how to use AI for content...
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april 16 | 3 minuter
Not all feedback is helpful: Effective feedback vs useless feedback
Not all feedback is equal... or helpful. Here's how to differentiate between useless and effective feedback for creatives, whether for your peers or your...
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april 04 | 5 minuter
Using AI for content creation: Dos and don'ts
Using AI for content creation is particularly great for those moments of writer's block or creative burnout, but you could be making some fundamental...
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april 02 | 5 minuter
Using AI for content research: Dos and don'ts
AI is transforming content research, along with everything we do in marketing generally. Here are all the dos and don'ts of using AI for content...
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april 01 | 4 minuter
Using AI for content editing: Dos and don'ts
When you're a creative, content editing can be a bit slow and, well... boring. What if that's something AI could do? Here's how to use AI for content...
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mars 24 | 7 minuter
Brand omnipresence: Your guide to being everywhere without *actually* being everywhere
Being everywhere all at once sounds expensive, doesn't it? But it doesn't need to be. Follow our quick (and cheap) guide on how to achieve brand...
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mars 20 | 9 minuter
Using AI for content planning and strategy: Dos and don'ts
Let's take a look at how to use AI for content planning and strategy—the dos, the don'ts, and some of the exceptions. Are you guilty of any of the...
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mars 20 | 2 minuter
Out of whack: 5 signs your marketing channels are not aligned
When there's a mishmash of messaging, confusion of creative assets, patchwork of pain points, it's giving brand identity crisis. Align your marketing...
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mars 17 | 6 minuter
From robot to real: 4 ways to detect AI-written content in seconds
Where have all the fun, engaging, authentic writing personalities gone? That's right, we're drowning in a sea of AI. Here's how to detect AI-written...
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mars 11 | 5 minuter
Will AI agents take over your marketing job? Spoiler alert: Just the sh*tty ones
While we all run around, silently screaming that AI agents are going to steal our jobs, we've got a spoiler alert for you: it will only be the sh*tty...
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mars 07 | 3 minuter
AI-assistenter vs AI-agenter: WTF är skillnaden?
Vi kan alla låtsas att vi vet allt om AI, men i själva verket är vi alla sugna på några riktigt enkla AI-definitioner.
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mars 05 | 3 minuter
The bigger your company, the worse your team alignment: How to fix it
Enterprise team alignment... who? When your company grows, things get a lil complicated for marketing. Here's how to improve your enterprise team...
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februari 28 | 7 minuter
A manager's guide to giving creative feedback (feat. feedback frameworks)
Ah, the delicate balance between your feedback giving a creative nudge and disrupting things completely. Here's our manager's guide to giving creative...
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februari 26 | 9 minuter
Content & Beyond 2025: The 9 key takeaways for content and digital teams
Content & Beyond 2025 was all about bringing more efficiency, excitement, and energy to your daily grinds; creating content you want to roll out of bed...
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februari 21 | 7 minuter
Using AI for SEO: Dos and don'ts
AI can transform your SEO workflow—but only if used right. Learn the dos & don'ts of AI-powered SEO for optimizing content, keywords, and technical...
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februari 18 | 4 minuter
How to align your content marketing and social media teams
Team alignment is something we *always* talk about, and it's a key part of integrated marketing. Here's how to align your content and social media...
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januari 24 | 5 minuter
Get aligned, get results: 10 steps to an integrated marketing strategy
For seamless marketing and soaring results, you need alignment in your team. There's one strategy for that: an integrated marketing strategy. Here's what...
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januari 22 | 2 minuter
Content repurposing with AI: How to transform existing content in minutes
Repurposing is efficient for our time and budgets, but content repurposing with AI is EVEN more efficient. Here's how to transform existing content in...
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januari 10 | 4 minuter
Integrated marketing quiz: How aligned was your team in 2024?
Looking back on the past year is great for reporting and forecasting, but just how efficient was your marketing team and approach in 2024? Find out with...