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Don't buy use cases. 
Buy outcomes. 

 

You're a marketing leader, you know the drill: endless software evaluations, the pressure to choose the right solution, and the nagging fear of investing in a platform that won't deliver measurable impact.

The market is flooded with tools promising AI-driven content, but when most are just bolt-on solutions, they add more complexity than clarity. You need speed, precision, and results — not more fragmented workflows.

Optimizely Opal, teamed  with Optimizely Content Marketing Platform (CMP), is built to cut through the noise, giving you the integrated power to accelerate content creation, ensure brand consistency, and win in the new era of AI search.

Drowning in work? Opal fixes the stuff you shouldn’t be doing manually

Opal plugs directly into your existing tech stack, making it easy for agents to automate execution across content creation, compliance reviews, reporting, and more.

Content production at scale? No big deal

Agents that automatically generate on-brand webpages, emails, SEO content, and campaigns – personalized for every segment.
50%+ engagement lift. 2× faster production.

Compliance + brand checks? Opal’s got that covered

Agents review, flag, and fix brand, legal, and accessibility issues before they go live.
5× faster compliance reviews. Hundreds of review hours saved.

Weekly performance reports? Done in seconds

Opal pulls data across systems (GA4, CRM, MA, sales, analytics) and auto-builds reports, summaries, and recommendations.
3–5 FTE hours saved weekly per marketer.

Optimizely Opal vs AirOps: What you *actually* need to move faster

 

Optimizely Opal

AirOps

Unified platform
Opal connects to CMSs, DAMs, CDPs, analytics tools, and creative tools, acting as a central marketing hub.Single-use tools = overcomplicated workflows and integration management.
Brand-aware AI
Add your company’s brand guidelines and Opal does the rest - ensuring every output is on brand, in compliance, and performant for smarter content at scale.Requires manual setup and prompt writing for every workflow; AI outputs often lack deeper brand context without extensive configuration.
Coding

Opal’s no-code, natural language agent builder and intuitive UI enable rapid agent and workflow creation. You’re also not locked into OOTB agents – customize or build your own!

Workflows often require logic building and API know-how, creating reliance on technical teams.
Enterprise governance

Opal provides enterprise-grade governance, permissions, and uptime SLAs, ensuring brand safety and operational consistency.

Users report potential credit limits and reliability snags, lacking the proven stability for large-scale operations.
AI search optimization
Opal addresses GEO from every angle – content, website set-up, etc., helping you future-proof for evolving AI Search landscapes.Primarily focuses on helping your content get cited, a narrower approach to AI Search.

Interested? Don’t just take our word for it

Innovative product strategy: Optimizely evolved its stand-alone AI-enabled features into a network of AI agents automating the entire content production and delivery process. It reduced potential AI risks by enhancing its compliance and security features with role-based access control, which is ideal for large enterprises.

2025 Gartner® Magic Quadrant™ for Content Marketing Platforms

Recogized a leader

 

2025 Gartner® Magic Quadrant™ for Content Marketing Platforms

Recognized A Leader

Get the Gartner report >

Interested? Don’t just take our word for it.

What we’re most excited about is leveraging Opal and Optimizely CMP to automate campaign management from ideation through production to activation — using Opal to quickly and easily create complex campaign briefs, tasks and workflows. We see Opal as a key driver in scaling our content strategy, aligning our entire marketing motion and achieving even greater impact with our GTM campaigns.

John Habib

Director, Content Strategy, Diligent

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I’ve used Optimizely Opal for competitor analysis, landing page and copy creation, and experiment reporting. Now, I’m keen to let her take on the tasks I’d rather not do!

Michael Richter

Manager Conversion Optimisation & UX | E-Commerce TUI Hotelbrands, Robinson Club

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Let's clear things up

Free (yes, free) AI Workshop

Get an Agentic AI workshop for your marketing team

If you’re exploring how best to embed AI into your marketing team’s workflows and want clarity (not hype), we’re offering a personalized 45-minute AI workshop for teams.

Think of it as your shortcut to:

  • identifying high-impact AI use cases inside your marketing lifecycle
  • mapping what could be automated with agent workflows
  • evaluating whether Opal is the right fit (or what else you might need)
  • leaving with a clear, practical action plan
Apply for a workshop