We know managing a website is hard and Sitecore hasn’t made it any easier. That’s what we call Siteburn: a funny quip for a very real problem. Sitecore burns you out. Optimizely fires you up with faster migration, less chaos, and real ROI. Even better: your first year is on us when you switch to a 3-year CMS contract.
Make the SiteSwitch today and get relief from Siteburn. Sign up for a 3-year CMS contract, replace Sitecore, and we’ll cover your first year — valid through March 31, 2026.
Teams still juggle modules, dev tickets, and complicated pricing. Optimizely relaunches you fast and keeps you secure.
Fragmented AI. Leadership churn. Roadmaps, not reality. Optimizely builds the future now.
Sitecore flags AI search gaps, but teams still fix by hand. Optimizely handles it for you.
Optimizely customers launch digital experiences faster, get more bang for their content buck, and enjoy a cutting-edge DXP that grows with them. All without hidden costs to catch them off guard.
Optimizely |
Sitecore | |
|---|---|---|
Time to market | Marketers can move faster by deploying and iterating on content themselves. |
Even with an updated architecture, routine changes require specialist input, delaying time to launch. |
Who it’s for |
Designed for your entire digital team, from content editors, designers and developers. |
Advanced workflows depend on developer resources, making the platform better suited to technical IT teams. |
User experience |
Intuitive authoring experience via Visual Builder, available as part of the core platform, allows marketing and editorial teams to seamlessly build and publish content. Includes live preview, drag-and-drop content blocks, and rich text editor. | Content lives across modules, creating a disjointed editor experience. Publishing is harder. |
AI |
Digital teams move work from idea to publish. | Setup-heavy AI tools demand additional manual effort and technical involvement. |
Innovation | Driven by real customer needs and backed by heavy R&D and investments. New features, including AI-powered features that you’ll actually use, are regularly released. | Industry analysts agree Sitecore is behind on innovation. Their frequent repackaging and partner-led features leave teams playing catch-up on an unstable platform. |
Personalization |
A recognized market leader for AI-powered personalization. With Optimizely, you can personalize each experience and prove the impact. | Their personalization offering is missing key features. No native AI and segmentation tied to their CDP. |
Support |
24/7 support, professional training, friendly experts, and active user community. |
Slow support and gated features push customers into paid add-ons like Sitecore 360, charging extra for help that should be standard. |
Pricing |
Optimizely’s pricing comes with more features included and less unexpected costs as customers scale up use of the platform. | Metered billing across storage, traffic, and AI can cause pricing to surge quickly as usage scales. |
Discover why top companies are making the switch to Optimizely from Sitecore.
Optimizely offers flexibility in how you work with AI. Whether you need quick support or want to deep dive, you get best of both worlds without the suite lock-in.
And less gray hairs. Get the features you need to deliver a truly standout digital experience. Optimizely's intuitive UI eliminates that dreaded Sitecore learning curve.
Optimizely’s Visual Builder is designed to empower marketing teams to launch engaging digital experiences at lightning speed and rapidly accelerates your time-to-market compared to Sitecore.
Optimizely empowers marketers to build and edit pages themselves and on their timeline, streamlining the content management process and freeing up your IT team to innovate further — rather than focusing on content grunt-work.
No more surprise costs for essential features with Optimizely’s straightforward pricing plans. And unlike Sitecore, you don’t need headcount for an army of developers.
Optimizely has been lauded by top analyst firms, with a total of seven leadership positions in CMS and DXP.
2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
Named a Leader
But don’t just take our word for it — check out what they’ve got to say.
Arne Rotty
Digital Product Manager (Web and Portal), Etex
Pål Oftedal
Director Marketing Communications, Laerdal Medical
Optimizely consistently outperforms Sitecore on major review platforms.
