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Statsig just became a side project
In September 2025, OpenAI acquired Statsig for $1.1 billion to focus on "broader product strategy." While current customers remain supported for now, your experimentation needs are unlikely to be their main priority.
Leading brands choose Optimizely over Statsig
Bringing [Statsig] in-house will strengthen our ability to accelerate experimentation
across our Applications org.
Vijaye Raji
Statsig’s founder and CEO, became OpenAI’s CTO of Applications
What just happened to Statsig?
While exciting news for AI, Statsig may lose roadmap focus as your experimentation
needs just became secondary to OpenAI's internal applications.
In short, it became a side project.
Here's what it means for you:
- Absorbed into OpenAI: Statsig’s priorities may shift toward supporting OpenAI’s
apps, rather than customer-driven experimentation. - Roadmap unclear: Beyond “operating independently,” no long-term product
guarantees have been made. - Potential disruption: Engineering focus may be redirected, slowing integrations
or support for enterprise customers.
So, what happens to those who depend on Statsig's experimentation tool or are looking
to buy?
ChatGPT team vs. your business outcomes?
Your platform is now someone's side project. Resources will serve OpenAI's internal roadmap first.
This is why we went all-in when we acquired NetSpring, the best warehouse-native analytics platform. We made it the foundation of Optimizely Analytics because...
Side projects don't scale. Dedicated platforms do.
So, you can connect every experiment to revenue, retention, and business KPIs directly from your data warehouse.
What you get is an AI-powered optimization platform:
- Independent and stable:
Clear roadmap, not subject to acquisition shifts - Enterprise-grade:
Combines experimentation with personalization, content, commerce, and analytics - Flexible and friendly:
Built for cross-functional teams, not just engineers - Proven at scale:
Trusted by top global enterprises for mission-critical digital experiences
WTF do you do now?
Are you willing to risk your entire experimentation program on a company whose leadership has just been realigned?
Here are 7 reasons to choose Optimizely over Statsig:
|
Optimizely |
Statsig | |
|---|---|---|
|
Advanced statistical models | We continue to roll out and invest in the latest statistical methodologies like CUPED. |
Technical transparency but may lack business-first context. |
|
Zero flicker, no slowdown |
The most performant way to deliver variations with zero latency with Edge Delivery. |
Performance limitations can cause slower load times. |
|
Experimentation analytics |
Connect user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth. | Warehouse-native only (Snowflake, BigQuery, Redshift); limited marketing support. |
|
Modern editor |
Our WYSIWYG editor is compatible with the latest JS frameworks. | Requires custom coding for most variations; no visual editor for non-developers. |
|
Independent and stable Roadmap | 1,000+ customers running millions of experiments over a decade. Customer-driven innovation, not subject to acquisition shifts. | Now part of OpenAI's Applications team. Future priorities uncertain, will serve OpenAI's internal products first. |
|
AI not for the sake of it |
With Opal variation generation, you can prompt an agent to create variation changes for you and stop bothering your busy devs. | Still requires developer involvement for most variation creation. |
|
Pricing | Trusted long-term provider with consistent investment in enterprise success. | Usage-based, may seem flexible but unpredictable at scale. |
Say hi to the future of your experimentation program with confidence...
Vijaye Raji founded Statsig on the belief that the best products come from rapid experimentation, tight feedback loops, and data-informed decision-making. We couldn't agree more.
This is why Optimizely is not here to react to trends; we're here to define the present and
future of digital experience.
What this means for you – FAQs
The press has spoken
Reuters (acquisition announcement)
“OpenAI will acquire product testing startup Statsig for $1.1 billion in stock, appointing its founder Vijaye Raji as Chief Technology Officer of Applications.”
— Reuters
Optimizely POV: This signals a major shift: Statsig’s technology and leadership are moving directly into OpenAI’s core operations, creating questions about the independence of its customer offering.
The Verge (strategic rationale)
“The deal marks OpenAI’s latest effort to build out its applications team, adding experimentation tools to the company’s product stack.”
— The Verge
Optimizely POV: While this is a win for OpenAI’s internal product development, customers relying on Statsig may wonder how much of the roadmap will still prioritize external use cases.
GeekWire (continuity statement)
“Statsig said it will continue to serve customers independently from its Seattle office while integrating into OpenAI’s broader structure.”
— GeekWire
Optimizely POV: This provides short-term reassurance, but “independent while integrating” leaves the long-term direction open to interpretation.
Exclusive Statsig customer offer: Optimizely Experimentation free until your renewal date* + 40k Opal credits
*Up to 1 year
Make the leap from Statsig to Optimizely for free until your Statsig renewal date for up to 1 year, plus enjoy 40K Opal credits on us.