Statsig just became a side project

In September 2025, OpenAI acquired Statsig for $1.1 billion to focus on "broader product strategy."Ā While current customers remain supported for now, your experimentation needs are unlikely to be their main priority.

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Leading brands choose Optimizely over Statsig

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United Airlines
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NEW ERA
United Airlines
Bringing [Statsig] in-house will strengthen our ability to accelerate experimentation across our Applications org.

Vijaye Raji

Statsig’s founder and CEO, became OpenAI’s CTO of Applications

What just happened to Statsig?

While exciting news for AI, Statsig may lose roadmap focus as your experimentation
needs just became secondary to OpenAI's internal applications.

In short, it became a side project.Ā 

Here's what it means for you:

  1. Absorbed into OpenAI: Statsig’s priorities may shift toward supporting OpenAI’s
    apps, rather than customer-driven experimentation.
  2. Roadmap unclear: Beyond ā€œoperating independently,ā€ no long-term product
    guarantees have been made.
  3. Potential disruption: Engineering focus may be redirected, slowing integrations
    or support for enterprise customers.

So, what happens to those who depend on Statsig's experimentation tool or are looking
to buy?

ChatGPT team vs. your business outcomes?

Your platform is now someone's side project. Resources will serve OpenAI's internalĀ roadmap first.

This is why we went all-in when we acquired NetSpring, the best warehouse-nativeĀ analytics platform. We made it the foundation of Optimizely Analytics because...

Side projects don't scale. Dedicated platforms do.

So, you can connect every experiment to revenue, retention, and business KPIs directlyĀ from your data warehouse.

What you get is an AI-powered optimization platform:

  1. Independent and stable:
    Clear roadmap, not subject to acquisition shifts
  2. Enterprise-grade:
    Combines experimentation with personalization, content,Ā commerce, and analytics
  3. Flexible and friendly:
    Built for cross-functional teams, not just engineers
  4. Proven at scale:
    Trusted by top global enterprises for mission-critical digitalĀ experiences

WTFĀ do you do now?

Are you willing to risk your entire experimentation program on a company whose leadership has just been realigned?

Here are 7 reasons to choose Optimizely over Statsig:

Ā 

Optimizely

Statsig

Advanced statistical models

We continue to roll out and invest in the latest statistical methodologies likeĀ CUPED.

Technical transparency but may lack business-first context.

Zero flicker, no slowdown

The most performant way to deliver variations with zero latency with Edge Delivery.

Performance limitations can cause slower load times.

Experimentation analytics

Connect user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth.

Warehouse-native only (Snowflake, BigQuery, Redshift); limited marketing support.

Modern editor

Our WYSIWYG editor is compatible with the latest JS frameworks.

Requires custom coding for most variations; no visual editor for non-developers.

Independent and stable Roadmap

1,000+ customers running millions of experiments over a decade. Customer-driven innovation, not subject to acquisition shifts.Now part of OpenAI's Applications team. Future priorities uncertain, will serve OpenAI's internal products first.

AI not for the sake of it

With Opal variation generation, you can prompt an agent to create variation changes for you and stop bothering your busy devs.

Still requires developer involvement for most variation creation.

Pricing

Trusted long-term provider with consistent investment in enterprise success.Usage-based, may seem flexible but unpredictable at scale.

Ā 

Say hi to theĀ future of your experimentation program with confidence...

Vijaye Raji founded Statsig on the belief that the best products come from rapid experimentation, tight feedback loops, and data-informed decision-making. We couldn't agree more.

This is why Optimizely is not here to react to trends; we're here to define the present and
future of digital experience.

What this means for you – FAQs

The press has spoken

Reuters (acquisition announcement)

ā€œOpenAI will acquire product testing startup Statsig for $1.1 billion in stock, appointing its founder Vijaye Raji as Chief Technology Officer of Applications.ā€
— Reuters

Optimizely POV: This signals a major shift: Statsig’s technology and leadership are moving directly into OpenAI’s core operations, creating questions about the independence of its customer offering.

The Verge (strategic rationale)

ā€œThe deal marks OpenAI’s latest effort to build out its applications team, adding experimentation tools to the company’s product stack.ā€
— The Verge

Optimizely POV: While this is a win for OpenAI’s internal product development, customers relying on Statsig may wonder how much of the roadmap will still prioritize external use cases.

GeekWire (continuity statement)

ā€œStatsig said it will continue to serve customers independently from its Seattle office while integrating into OpenAI’s broader structure.ā€
— GeekWire

Optimizely POV: This provides short-term reassurance, but ā€œindependent while integratingā€ leaves the long-term direction open to interpretation.

Exclusive Statsig customer offer: Optimizely Experimentation free until your renewal date* + 40k Opal credits

*Up to 1 year

Make the leap from Statsig to Optimizely for free until your Statsig renewal date for up to 1 year, plus enjoy 40K Opal credits on us.

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