COMPARISON
See why modern enterprise teams are leaving behind standalone tools like Writer for a fully integrated AI platform.
Writer is a good point solution. Optimizely Opal is great at delivering outcomes and driving full-funnel marketing performance as an all-in-one platform.
Personalized optimization suggestions
Experimentation insights baked in
Seamless integration in your daily workflows
With an AI point solution like Writer AI, you’ll find yourself filling gaps all-too-often. Optimizely Opal is a secure, embedded AI platform that helps teams plan, generate, collaborate, optimize, and experiment. All without switching tools.
Optimizely Opal |
Writer AI | |
|---|---|---|
AI capabilities | AI that’s embedded where you work—offering end-to-end support for marketers across content creation, campaign management, and digital experimentation. No need to switch tools or copy-paste between apps. Opal is built into the Optimizely platform, so your workflows stay seamless and efficient |
Standalone AI content creator that requires teams to jump between tools, disrupting workflows and slowing down execution. While it can generate great content, it’s not embedded within your marketing platform—so teams spend more time coordinating, less time creating |
Integration & workflow | Built into the tools your marketing team already use, and fully embedded into all your workflows. Opal is just one of the team | Requires API or manual integration, as well as knowledge of Python |
Security & compliance |
Built for enterprise from the ground up: Opal uses private Gemini models with full Optimizely governance, ensuring security, adaptability, and control. The AI dynamically selects the best-fit Gemini model based on the prompt—delivering accurate results while meeting enterprise-grade compliance standards | Writer adheres to global privacy laws, but overall security depends on how it’s configured and integrated. As a private LLM, it may offer customization, but it lacks the scale and proven robustness of Google’s enterprise-ready Gemini models |
Marketing expertise |
Frequently named as an industry leader, we mix our passion for marketing and digital experiences into every AI feature and agent we make | A solid solution for cross-department AI uses, but lacks the ability to orchestrate marketing in the tools you use everyday |
Support | A strong team with years of experience, custom onboarding, and expert services to ensure quick and effective onboarding that caters to you | In the process of growing with 40+ live positions for Customer Success being advertised |
Innovation track record | We’ve been developing and using AI in our products for 10+ years and have accelerated AI innovation in the last 2 years | Writer's recent innovations have focused on generalized use cases as their scope has expanded beyond marketing and into finance, legal, sales, and more |
Optimizely has been recognized by top analyst firms, with a total of 12 leadership positions across all products.
2025 Gartner® Magic Quadrant™ for Content Marketing Platforms
Recogized a leader
2025 Gartner® Magic Quadrant™ for Content Marketing Platforms
Recognized A Leader
But don’t just take our word for it — check out what they’ve got to say.
John Habib
Director, Content Strategy, Diligent
Michael Richter
Manager Conversion Optimisation & UX | E-Commerce TUI Hotelbrands, Robinson Club
You need more than AI content. You need AI orchestration.
Let Opal integrate AI intelligence into every stage of your marketing process—securely, at scale, and with a strategic approach.
