OpalThe platform for marketers to create, govern, and scale AI agents
Ready-to-use AI agents
Built just for marketing and digital teams.
Get immediate value with a directory of pre-built agents for common use cases. They know your brand inside and out and work around the clock, 24/7.
Meet the agents
View all agents
GEO Recommendations
Audits webpages for LLM discoverability, retrievability, and understandability to deliver actionable recommendations to optimize content for generative search.
GA4 Report Generation
Surfaces clear insights on traffic, behavior, and conversions—spotlighting trends, anomalies, and growth opportunities without digging through GA4.
Blog Post Generation
Accelerates the creation of high-quality blog content, including headlines, introductions, body paragraphs, and conclusions.
Content Adaption
Maximizes content reuse, maintains brand voice, and improves engagement across diverse audiences and platforms.
Content Translation
Makes for more effective communication, true localization, and globalization with ultra-relevant content per language or target segment.
Experiment Planning
Speeds up the time-consuming process of building experimentation plans, which normally involves a lot of manual plan creation, difficulty defining impactful tests, and long test durations.
Your marketing wish list? Consider it automated.
Opal agents connect to the tools you already use and run in autonomous workflows — so any use case goes from manual pain to efficiency gain.
Content creation at scale
Agents accelerate personalization through the creation of tailored marketing assets & digital initiatives.
Value: Improves engagement by 50%+, and cuts production time in half.
Instant quality and compliance
Agents automate compliance checks, eliminating manual and administrative burdens.
Value: Maintains brand and compliance integrity 24/7, minimizes errors, and saves hundreds of review hours.
Insights at your fingertips
Agents integrate with your systems to gather data, surface insights and help teams share findings.
Value: Frees up 3-5 FTE hours weekly per marketer; delivers insights in real-time to speed decision-making.
[Your use case here]
From content globalization to weekly status reporting, the possibilities are infinite.
Value: Endless workflows; endless outcomes.
Agent orchestration in 3 steps
Under the hood
Opal is market-leading in its functionality, heavily-enriched with various data sources and infinitely scalable (without the need for infinite tools).
Chat
Manually prompt and initiate agents with a single chat interface across all of Optimizely - no need to switch apps or workflows
Agent workflows
Chain together multiple agents (sequential, parallel, loops and branching) to accomplish work, and trigger by chat, webhooks or pre-schedule
Instructions
Configure and customize brand guidelines and agents for specific use cases without needing a developer
Tools
Equip agents with advanced capabilities that allow them to perform complex actions on your behalf
Specialized agents
Purpose-built agents with user-selected inference, prompt templates and domain-specific knowledge
Customer & Optimizely data
Opal uses a number of quality data sources to enrich output, including brand kits, logos, assets, customer-specific data as well as system knowledge of previously-run campaigns and experiments, unlike any other offering in the industry
Governance
Robust AI management features allow for granular access controls, strict permissions enforcement, comprehensive observability with audit trails, and configurable RAG settings for both Optimizely and customer-managed assets