Meet Optimizely

The Best-in-Class Digital Experience Optimization Platform

Discover why Optimizely is the easiest and most powerful way to experiment across all of your customer touchpoints.

In under 4 minutes, this full platform demo will show you how to create winning digital experiences.

You will learn how to:

  • Validate your messaging and marketing campaigns in Optimizely’s easy-to-use visual editor
  • Deliver personalized customer experiences at scale
  • Experiment server-side and roll out new features via Feature Management to mitigate the risk of a bad launch
  • Build out your testing program using Optimizely Program Management

See how it works in less than 4 minutes

Meet Optimizely

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What is A/B testing?

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Running an AB test that directly compares a variation against a current experience lets you ask focused questions about changes to your website or app, and then collect data about the impact of that change.

Testing takes the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know." By measuring the impact that changes have on your metrics, you can ensure that every change produces positive results.

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