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Optimizely
A digital marketer at a bank wants to test different layouts and messaging for a new credit card application page. Instead of waiting for developer resources, the marketer can describe the desired changes (eg. "move the benefits section above the form," "change button color to blue") to the agent, and it will generate and applie the necessary code for the variations, accelerating the testing process.
Fast iterations, no-code control, creative freedom
Waiting for dev resources, stalled tests, anyone saying “maybe next sprint”