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Industry Marketing Agent
Works With
Built by
Optimizely
A day-in-the-life of a Industry Marketing agent
Airline content marketer
An airline marketer launching a new loyalty program for business travelers needs content that resonates. The agent researches current trends in corporate travel and generates on-brand variations for an email campaign and landing page, ensuring it hits home with that target audience.
Agent Likes
Audience resonance, fresh insights, jargon that actually means something
Agent Dislikes
Copy-paste incredibly generic ‘industry-specific’ intros, stale stats with zero value, content that could belong to any brand