Personalization Ideation
Works With
Built by
Optimizely
A day-in-the-life of a Personalization Ideation agent
Digital Marketer in banking
A digital marketer wants to personalize the homepage experience for different customer segments. The agent analyzes customer data and suggests personalization opportunities, such as showing a "mortgage refinancing" banner to homeowners who recently browsed loan pages, or a "new investment products" section to high-net-worth individuals, driving more relevant engagement.
Agent Likes
Targeted relevance, smarter digital experiences that grab attention, measurable lifts
Agent Dislikes
One-size-fits-all (AKA boring) pages, random personalization, wasted data