Optimizely and Commercetools launch partnership to modernize enterprise retail experiences.
New strategic partnership provides enterprise retailers with a future-ready, composable solution for faster and more personalized digital experiences.
Commercetools's integration with Optimizely
Optimizely, the leading digital experience platform (DXP) provider, and commercetools, the cloud-based, headless commerce platform, announced a strategic technology partnership designed to transform how enterprise retailers deliver digital experiences. By combining Optimizely’s content management, personalization, experimentation, and AI capabilities with the flexible, API-first commercetools platform, the partnership empowers B2C marketers to own the digital experience using experimentation and personalization to increase conversions and customer retention.
The integration between commercetools’s product catalog and Optimizely’s CMS addresses one of the biggest pain points in enterprise retail: speed to market. Using commercetools’s sales, product, and customer data to inform AI agents within Optimizely Opal will empower marketers to leverage product data directly in their CMS. This allows teams to create richer content experiences, while also reducing development cycles that slow campaign launches and inhibit a marketers’ ability to quickly adapt to changing consumer demand. Combining these two industry-leading platforms means retailers can move faster – launching fully-personalized campaigns in weeks instead of months – across every single channel.
Key Features & Benefits
Accelerated Campaign Launches
End-to-end content workflows allow marketing teams to spin up and optimize experiences without extensive developer resources.
Integrated Experimentation and Personalization
Run A/B and multivariate tests directly on product pages, checkout flows or entire campaigns, and publish winning experiences instantly.
Data-Driven Shopping Experiences
Real-time behavioral, catalog, and inventory data fuel dynamic personalization and recommendations that keep shoppers engaged.
Composable and Future-Ready
Built on an open, composable architecture, the combined solutions future-proof enterprise commerce stacks, letting brands adapt, swap, or extend services as needed.