Optimizely Named a Leader in Gartner Magic Quadrant for Digital Experience Platforms

Optimizely recognized as Leader for third consecutive year based on rich capabilities and digital experience optimization

Optimizely, the leading digital experience platform (DXP) provider, today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Digital Experience Platforms. Optimizely has been positioned in the Leaders Quadrant for the third consecutive year based on its completeness of vision and ability to execute.

"Being recognized by Gartner as a Leader in digital experience platforms we believe is validation that we continue to outpace the competition and drive business value for our customers through the unique combination of creation and optimization,” said Alex Atzberger, CEO of Optimizely. “We’re thrilled by this placement, while we also remain steadfast on our journey to continuously innovate, expand our services and help marketers unlock their digital potential to deliver unmatched customer experiences.”

Optimizely’s placement as a Leader in this year’s Magic Quadrant for Digital Experience Platforms comes after the announcement of its acquisition of Welcome Software in December 2021 and is not reflected in Gartner’s assessment. Today’s news also follows the announcement that the company has entered into a strategic, multi-year agreement with Google Cloud to deliver next-gen experimentation solutions. Additionally, the company recently announced it has expanded business operations to the Middle East and Africa with the opening of a new office located in Dubai.

Gartner evaluated 16 vendors across critical capabilities, evaluating each company’s completeness of vision and ability to execute for DXPs. Optimizely was recognized as a Leader.

Optimizely’s DXP helps modern marketers around the globe map optimal customer journeys, enabling them to more effectively achieve desired business outcomes. To learn more about Optimizely's Leader position and capabilities, download the 2022 Gartner Magic Quadrant for Digital Experience Platforms

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Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, Mike Lowndes, Jim Murphy, Gene Phifer, 23rd February 2022.

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About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at 

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