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Learn how the BBC uses Optimizely
With a centralized team helping to drive learnings and best practices, the BBC has built a true culture of experimentation. See how the BBC is using Optimizely to power customer experience across their digital channels.
The world’s leading brands trust Optimizely to power their customer experiences.
People are starting to come to me and say ‘we want to test this’ and opinions are starting to fly around. It’s beginning to take hold that the data will tell the truth.
Dave PowellE-Commerce Conversion Manager
Explore our customers and their successes
Eliminating guesswork in product development with experimentation
The bold fashion brand delivers bold customer experiences
Increased ad viewability
more social engagement
Driving Innovation at HP through an Experimentation Center of Excellence
Blue Apron Validates Products Faster with Experimentation
Metromile: lowering customer acquisition costs, one experiment at a time
Making Headlines with Experimentation
Digital experiments are part of the strategy
More student participation
Conversions and revenue increase with product page redesign
7% increase in cross sells
Established an experimentation culture
Built an experimentation culture
Optimized multichannel shopping experience
More impactful website resdesign
45% increase in donations
Tracked full funnel conversions
Increased mobile customer LTV
100% lift in pageviews
28% lift in social shares
Increased donation value
54% more revenue per visitor
36% lift in online orders
Building a data-driven culture
Personalized homepage
Increased ad revenue
133% more new members
Experimentation as a company goal
80% decrease in return rate
46% increase in subscriptions
5.5% increase in mobile sales
5% more pageviews per visitor
50% increase in product page revenue
69% increase in leads
63% increase in order conversions
Increased form submissions
Increased video views
Optimizing for mobile web wins
Deploys Engineering Work with Experiments
Doubled revenue in one month
Building an Insights-Driven Business
140% increase in lead quality
Optimizing subscriber experiences
Taking a personalized approach to cart abandonment
improved navigation
4% increase in orders
8% increase in filter usage
Democratizing decision making with Optimizely
Validating product ideation through Optimizely
Validating new product messaging with Optimizely
Making better business decisions with Optimizely
Creating the customer journey with Optimizely
Eliminating guesswork with Optimizely
43% lift in simcity pre-orders
Improve digital products by enabling teams to test their ideas easily
Increased stylist productivity 90%
24% lift in revenue from SEM
10% increase in conversion
Simple button variation increases clicks by 12%
Building Awareness of Century-Old Content
increased mobile conversion rate
The Big Book of Experimentation
Whether you are looking for fresh inspiration or solid ideas, download this book of 37 customer stories to discover proven strategies for digital experimentation success.
Get It Here