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Powering 24 of the Fortune 100, plus leading global enterprises and disruptors.
Learn how the BBC uses Optimizely
With a centralized team helping to drive learnings and best practices, the BBC has built a true culture of experimentation. See how the BBC is using Optimizely to power customer experience across their digital channels.
The world’s leading brands trust Optimizely to power their customer experiences.
People are starting to come to me and say ‘we want to test this’ and opinions are starting to fly around. It’s beginning to take hold that the data will tell the truth.
Dave PowellE-Commerce Conversion Manager
Explore our customers and their successes
Blue Apron Validates Products Faster with Experimentation
Driving Innovation at HP through an Experimentation Center of Excellence
Taking a personalized approach to cart abandonment
How experimentation drives donations for the UK’s biggest charity
The bold fashion brand delivers bold customer experiences
Metromile: lowering customer acquisition costs, one experiment at a time
80% decrease in return rate
Eliminating guesswork in product development with experimentation
Optimizing for mobile web wins
46% increase in subscriptions
improved navigation
increased mobile conversion rate
Accenture Interactive and Optimizely Improve the Buyer Journey for Vitamix
Sky Perfects its Help Center Experience with Optimizely
Alaska Improves its Mileage Plan Offering with Optimizely
KLM scaling its test-and-learn culture with Optimizely
Making Headlines with Experimentation
Digital experiments are part of the strategy
Simple button variation increases clicks by 12%
Increased stylist productivity 90%
Validating product ideation through Optimizely
Making better business decisions with Optimizely
Validating new product messaging with Optimizely
Improve digital products by enabling teams to test their ideas easily
Democratizing decision making with Optimizely
Eliminating guesswork with Optimizely
Building Awareness of Century-Old Content
43% lift in simcity pre-orders
Optimizing subscriber experiences
Building an Insights-Driven Business
54% more revenue per visitor
69% increase in leads
More student participation
45% increase in donations
7% increase in cross sells
Built an experimentation culture
28% lift in social shares
more social engagement
Experimentation as a company goal
63% increase in order conversions
140% increase in lead quality
5% more pageviews per visitor
Increased mobile customer LTV
133% more new members
Established an experimentation culture
100% lift in pageviews
Optimized multichannel shopping experience
Building a data-driven culture
Increased ad revenue
Doubled revenue in one month
Increased donation value
Increased ad viewability
Increased form submissions
Conversions and revenue increase with product page redesign
The Big Book of Experimentation
Whether you are looking for fresh inspiration or solid ideas, download this book of 37 customer stories to discover proven strategies for digital experimentation success.
Get It Here