Using Data to Build Better Experiences

Website optimization has changed the way Chrome Industries does business. Learn how surprising insights from one homepage test helped their team connect with customers and grow their brand.

28% lift in social shares

Upworthy tested adding a recommended content module to its website to drive
more social shares and engagement.


8 million more sign-ups optimized its headlines and CTA messaging to significantly increase sign-ups for its Hour of Code campaign.


140% Increase in lead quality

Iron Mountain optimized its lead generation process to improve the quality of leads generated from its online sign-up form.


Improved Checkout Funnel

Sony optimized banners ads and product pages to drive more customers through the checkout funnel to make a final purchase on its website.


49% lift in 'Adds-to-Cart'

Fab tested different designs and messaging on its primary call to action button to see which would drive the more purchases.


Optimized Landing Pages

VacationRoost strategically optimized multiple high-traffic landing pages at once to maximize revenue with multipage testing.


43% Lift in SimCity Pre-Orders

To maximize revenue during a launch of SimCity, Electronic Arts tested a promotional offer on the game's pre-order page and in paid advertising.


46% increase in subscriptions

The Guardian tested the homepage, landing pages, and navigation menu on its dating site – Soulmates – to increase subscriptions.


Validated Mobile Strategy

RentPath validated its mobile strategy by testing changes to its mobile site that increased leads and revenue.


69% Increase in Conversions

ComScore tested the layout and design of customer testimonials on product pages to measure the impact on leads generated.


4% Increase in Orders

Spreadshirt tested multiple elements on their homepage to gain valuable insights about site visitors before launching a website redesign.


23% Lift in Sign-Ups

1-800-Dentist ran a test on it's customer funnel to see if removing form fields from the first steps would increase conversions.


Validated business model

uSell validated a business expansion plan by measuring the impact of adding new product verticals to their
e-Commerce marketplace.


24% lift in Revenue from SEM

Liftopia built a test to show SEM traffic exactly what they were searching for, rather than additional product options and deals.


10% Increase in RPV

ZAGG ran a test to determine whether presenting a product video or a 360° image on product pages would increase conversions.


12% lift in Total Broadcasts

Ustream tested combinations of text and icons on their site's primary call-to-action to see which would drive more broadcasts.


Optimized shipping offers

Backcountry A/B tested a variety of shipping offers to figure out the most profitable shipping strategy for the holiday season.


10% Increase in Conversions

Bigstock tested a new search algorithm to see if it would present better results to users browsing for images on their website.


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