[On-Demand]: Optimizely's Summer '24 Product Roadmap

Watch Rupali Jain, Optimizely CPO, recap the 'top 5' releases so far in 2024, and scroll down to one (or all!) of three breakout tracks to see what we have in the works for the second half of the year!

Edge Delivery


The fastest way to deliver Web experiments to users.

  • Assign users to experiments and apply changes at the edge before your web page even reaches your visitors
  • Higher website performance with less JavaScript delivered to your users
  • Implementation without having to rebuild your existing Web projects


Sign up at our beta page!

Optimizely Reporting for Experimentation


Socialize the impact of your program and attract executive investment.

  • Easily generate reports that are timely, valuable, and accessible to all levels of your organization.
  • Out-of-the-box reports serve experimentation Program Managers, experimenting Marketers, and Data Analysts
  • Metric Impact Report: See how each experiment contributed to increasing the target metric

  • Program Throughput Report: Live view of % of visitors in at 0, 1, 2, 3, or N number of experiments

graphical user interface, chart

Sign up at our beta page!

BigQuery Direct Share


Simplifying data analysis for BigQuery users.

  • Real-time data available in your BigQuery
  • Ability to combine datasets
  • Query Optimizely Experimentation data however you like

logo, company name

Sign up for the beta here!

CDP Audience Sync


Connect a 3rd party CDP for enhanced experiment and release targeting.

  • Leverage existing segments in your 3rd party CDP for experimentation and releases
  • Bring Optimizely’s Real Time Segment (RTS) capabilities to your existing CDP​
  • Single source of truth for audiences across your stack​

graphical user interface, application, Teams

Sign up for the beta here!

AI Variation Summary

in development

Quickly understand your experiment's variations at a glance.

  • Each variation's changes will be summarized into natural language for easy readability and better understanding
  • Less manual work, no more clicking into individual variations to see detail

graphical user interface, text, application, email

New Concluded Status


Conclude experiments, documenting end outcome and learnings for reporting.

  • Identify concluded experiments with a new "concluded" status and record your results (i.e. positive, negative, inconclusive)
  • Make reporting easier and results documentation clearer

Event Properties

in development

Expand your events with contextual information that support deeper metrics.

  • Create more meaningful metrics that can be filtered by additional custom data
  • Simplify the capturing of similar events, such as clicks on different elements of a header menu
  • Group multiple related events within a single event and filter them down on properties included with that event, all within Web Experimentation's UI

Contextual Multi-armed Bandits

in development

Harness known user data when predicting treatments to serve them.

  • Data, machine-learning, and growth teams can customize bandit algorithms that automatically personalize user experiences to optimize outcomes

Winner Rollout

in development

Roll out a winning variation with ease​.​

  • Easily roll out winning variations to all usersat the push of a button

  • Reduce the need for additional development ​resources

Experiment Overview

in development

Use the Overview page as the single source of truth for your experiment.

  • Key components of an experiment will be surfaced in an overview page to assist in quickly understanding the context of a test
  • Save time during your QA, planning, or retro processes


That's all for now! Read our Release Notes for more information on all releases.


Learn more about Optimizely's roadmap

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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all.  The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).

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