[On-Demand]: Optimizely's Summer '24 Product Roadmap

Watch Rupali Jain, Optimizely CPO, recap the 'top 5' releases so far in 2024, and scroll down to one (or all!) of three breakout tracks to see what we have in the works for the second half of the year!

Promotions (Private Beta)

We are enhancing our promotions engine to bring you enhanced capabilities to increase promotion accuracy and implemention. This will be available in private beta in Q3. 

Featured benefits: 

  • Enhanced promotions rules and segmentation to increase purchases and conversion rates
  • Scalable promotions engine to grow revenue for B2B, B2C, or DTC use cases
  • Seamless promotions management with little to no manual oversight
  • No technical expertise required to manage

graphical user interface

Dynamic Packages

We are improving our packaging capabilities to help increase conversions and upsell.

  • Create dynamic packages with configurable product variants to increase conversions
  • Increase sales growth of packaged SKUs by enabling customers to choose the products of their choice within the package 
  • Eliminate duplicate work by your customers to improve purchase satisfaction rates

    graphical user interface

Analytics (Orders, GMV, AOV)

We are improving our analytics capabilities for Commerce Connect to increase insight into overall commerce program performance.

Featured benefits:

  • Commerce performance reporting from a single interface to increase growth
  • See number of orders placed, number of customers registered, top selling products, average order value and more.
  • Define time ranges for this data to pull from (e.g., past 30 days.)
  • Multi-site merchants can select the site they wish to report on. 

    graphical user interface


Understanding the Optimizely Commerce Product Roadmap

At Optimizely, we value clarity and transparency into what we're building and why. To do this, we publicly share a majority of our Commerce product roadmap. In the roadmap, we have categorized our work into three groups: Committed, Planned, and Considered. These definitions represent levels of assurance around what products we will deliver quarterly. 

Committed items are features that we are devoted to delivering within the quarter. Planned items are features we're targeting to deliver in the quarter, but are less likely than Committed items. Considered items are features we have acknowledged and are considering but may not be worked on or delivered in the quarter. 

This roadmap is dynamic, therefore, it is intended for informational purposes only. The roadmap is not binding and should not be relied upon in making any purchasing or development decisions. We reserve the right to revise this roadmap at any time without notice.


MODULEPromotions (Private Beta)
CONNECTDynamic Packages
CONNECTPaymenets Module Integration
CONNECTOptimizely Graph (Pricing and Stock)
CONNECTAnalytics (Orders, GMV, AOV)


CONNECTCustomizable Views - Catalog
CONNECTOptimizely Data Platform (Push to Pull)
CONNECTRapid Variant Builder
CONNECTTranslations in Admin UI


CONNECTWorkflows - Add Product
CONNECTRefunds UI Improvements
CONNECTPromotions Module Integration

Learn more about Optimizely's roadmap

Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential.

Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all.  The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).

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