[On-Demand]: Optimizely's Summer '24 Product Roadmap

Watch Rupali Jain, Optimizely CPO, recap the 'top 5' releases so far in 2024, and scroll down to one (or all!) of three breakout tracks to see what we have in the works for the second half of the year!

Flag & Environment Role Permissions

Guarantee privacy, safety and quality in flags and experiments​ with granular roles and permissions. 

  • Control who can release to production vs. test in non-production environments​.
  • Control access to experiments and flags within a project​.
  • Assign owners to experiments and flags​.


Hybrid Serverless Agent 

Run experiments entirely at the edge as simply as possible, without the need to implement SDKs or compromising on performance, scalability, or flexibility. 

  • Reduce latency and flicker by running experiments purely at teh edge. 
  • No complex SDK implementation. Comprehensive Edge SDK with default decision caching logic. 
  • Use the Agent in a serverless environment, reducing infrastructure scaling concerns. 

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Opal Copilot

Harness Optimizely expertise via Opal - no matter where you are.

  • An experimentation & Optimizely expert, available 24/7 for you to work with.
  • Chat with Opal about experimentation best practices, how to use Optimizely, and more.
  • Ideate on what to test and how to do it, maximizing the value they get from Optimizely.
  • Contextually aware, Opal recognizes where you are in the platform to better assist you on your journey. 


Event Properties

Go deeper with dynamic event properties to filter through your events.

  • Dynamic events provide better insights for experimenters.
  • Explore your metrics in depth for more impactful decisions.

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Rule Statuses

Manage and track your experiments and targeted deliveries at a glance.

  • Gain visibility into which stage of the experiment lifecycle your experiments are in.
  • Check if the ruleset for an environment is in draft, running, or paused states. 
  • Concluded status lets you deploy a variation without requiring a developer to update the code.

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Flexible Flags Dashboard

  • Configure, save, and share customized views of your flags dashboard.

  • Drill into details of individual flags. 

  • Give stakeholders more information on flag setup and which flags to focus on.

graphical user interface

Change Approvals

Rest assured that the right changes are being made with change approvals. 

  • Apply safeguards and select correct team members to approve turning on feature flags or experiments. 
  • Use workflows for easy collaboration and workflow management. 


That's all for now! Want to watch the Experimentation breakout session from our recent roadmap webinar? Check it out!

Read our Release Notes for more information on all releases.


Learn more about Optimizely's roadmap

And that’s a wrap on the Feature Experimentation round-up! We’ll be back in your inbox soon with more exciting product updates.

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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all.  The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).

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