Configured Commerce 

Composable Commerce Modules

Compatible with both Configured and Customized Commerce platforms, composable modules are essential e-commerce functions available out-of-the-box to you at no additional costs and are pre-integrated. Using composable modules helps businesses small and large increase revenue and reduce costs maintaining their cloud solutions. 

Featured modules to release in Q1 '24:

• CSR Portal
  • CSR Portal support for Configured Commerce to resolve customer service cases with centralized customer information like order history and account details
  • Respond to emails and call, add a new promotion code, change products, cancel orders and more
  • Separate login for success reps to improve usability and reduce potential confusion
    
    

Configured Commerce Improvements

Lists Management: Auto-generate via Dynamic Rule

To enhance List Management capabilities for Configured Commerce, we are making possible to automatically generate lists based on dynamic rules.

Featured benefits and capabilities: 

• Eases the re-ordering experience for customers by providing up-to-date, relevant purchase lists
• Build lists through dynamic rules like product fields, custom properties like model number, or attributes like color or finish
• Create lists quickly using and/any/all/or logic
• One time setup with real-time updates 
  
  

Infinite Scroll

A popular Optimizely Commerce customer request, infinite scroll gives your customers the ability to endlessly scroll on a mobile site to maximize product vsibility.

Featured benefits:

• Improved mobile browsing experience when searching through catalog
• Offers an intuitive design for shoppers to ease site navigation
• Available as an optional website setting
  
  

User Language Localization in Admin Console

As you go global, we want to ensure internal adoption of your e-commerce platform is as seamless as possible. To do this, in Q1, we are launching User Language Localization in Admin Console.

Here's what's included:

• Easily customize user languages based on locality
• Conveniently toggle languages through the admin console to fit your preferred language
• Users can pick languages without interfering with the default language
• Currently, admin console only, not storefront (Expected 2024)
  
  

Mission Control Beta

Mission Control allows commerce customers to manage their own environment without assitance from Optimizely. By doing this, you save time-to-market for website updates and ease ongoing maintenance.  

Featured capabilities:

• Self-service environment management to improve time-to-market for website updates
• Ability to deploy code, execute database backups and website restarts without interacting with Optimizely technical support
• Additionally, sync user files and database from production to sandbox 

Customized Commerce Improvements

Archive 

• We are making enhancements to your ability to archive large amounts of content which can be recovered if deleted

ODP Connector Performance

• We are adding support for the ODP and Customized connector for multi-site and multi-region configurations to improve how you manage customer data across sites and regions

Composable Commerce Modules

Compatible with both Configured and Customized Commerce platforms, composable modules are essential e-commerce functions available out-of-the-box to you at no additional costs and are pre-integrated. Using composable modules helps businesses small and large increase revenue and reduce costs maintaining their cloud solutions. 

Featured modules to release in Q2 '24:

• Payments
  • Access to more than 200+ payment gateways for seamless regional. national, and international payments support
  • Two-factor authentication and 3DS support, a requirement  in the EU
  • Compatible with customer-provided payment provider
  • Can request additional providers through Spreedly
  • Optimizely will continue to support existing non-Spreedly gateways

Configured Commerce Improvements

Core Web Vitals

We are enhancing Core Web Vitals capabilities for Configured Commerce to improve your customer's buying experience on your digital storefront.

Featured benefits: 

• Improvement to core web vitals of the out-of-the-box storefront to drive an improvement in SEO, which will increase conversions and improve brand reputation
• Improvements will focus on loading speed, interactivity, and visual stability 

• Faster, more-user friendly website to improve user navigation and overall site experience 

Printable Barcodes

A highly requested customer feature, Printable Barcodes will allow you to print product barcodes directly from your e-commerce instance to enhance operational efficiency.

Featured benefits:

• Print barcodes for Lists and Vendor Managed Inventory - reducing errors and allowing for faster picking and packing
• Simplify stock tracking by adding barcodes in every stage of the process, from receiving to inventory management to order tracking
• One format of printable barcodes across all parts of your commerce operations reduces confusion and increases efficiency

Localization: Variant by Chosen Language

As you go global, we want to ensure external adoption of your e-commerce platform is as seamless as possible. To do this, in Q2, we are launching Localization: Variant by Chosen Language.

Here's what's included:

• Page variants are automatically selected based on the user’s chosen language, allowing global brands to create custom experiences for each market
• Improve customer understanding and trust of your brand by building content made for their native language
• Expand your reach by creating a more enjoyable shopping experience across markets
  
  

Mobile Flutter App Beta

Announced at Opticon in Q4 2023, our Mobile Flutter App makes it easier for you to reach 100% of your audience by deploying exceptional commerce experiences to your customers through their mobile device.

Here's what's included:

• Mobile app using Flutter code language to provide both out-of-the-box functionality and ability to customize your app based on unique business needs
• Mobile-first user-interface to improve navigation and drive efficiency on smaller device screens
• Out-of-the-box functionality includes barcode scanning, list management, save order, quick order, submit for quote, count inventory for VMI, show/hide inventory and pricing, product availability by warehouse, and more.
  
  

Mission Control (generally available for implementation partners)

Mission Control allows commerce customers to manage their own environment without assitance from Optimizely. By doing this, you save time-to-market for website updates and ease ongoing maintenance.  

Featured capabilities:

• Self-service environment management to improve time-to-market for website updates
• Ability to deploy code, execute database backups and website restarts without interacting with Optimizely technical support
• Additionally, sync user files and database from production to sandbox 

Search Powered by Google

Built for use by marketers to reduce costs of search implementation and management, we are partnering with Google to bring you Search for Configured Commerce in public beta. 

This includes market-leading functionality across:

• Search algorithms
• Personalization
• Complex query handling
• Enhanced filtering
• Mobile-deploylment

Promotions (Private Beta)

We are enhancing our promotions engine to bring you enhanced capabilities to increase promotion accuracy and implemention. This will be available in private beta in Q3. 

Featured benefits: 

• Enhanced promotions rules and segmentation to increase purchases and conversion rates
• Scalable promotions engine to grow revenue for B2B, B2C, or DTC use cases
• Seamless promotions management with little to no manual oversight
• No technical expertise required to manage

Mobile Flutter App (Generally Available)

Our Mobile Flutter App makes it easier for you to reach 100% of your audience by deploying exceptional commerce experiences to your customers through their mobile device.

Featured benefits:

• Mobile app using Flutter code language to provide both out-of-the-box functionality and ability to customize your app based on unique business needs
• Out-of-the-box functionality includes: barcode scanning, list management, save order, quick order, submit for quote, count inventory for VMI, show/hide inventory and pricing, product availability by warehouse, and more.

Core Web Vitals (Phase 2)
 

We are continuing enhancements on Core Web Vitals to improve your customer's buying experience on your digital storefront.

Featured benefits for phase two: 

• We are increasing performance for our content, content theme, and site messages API helping you increase overall site performance