ROADMAP & RELEASES
Latest updates for Analytics
Here’s what’s on the way in Optimizely Analytics—from product analytics to customer journey insights, with advanced visualizations for every dataset in your warehouse.
Next Generation Experimentation Analytics
Unlock deeper insights by bringing advanced analytics directly into experimentation. The new results page and expanded exploration tools from OA become available for WX and FX.
Key benefits:
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Access richer analytics directly within experimentation workflows.
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Use the new results page to connect test outcomes with deeper exploration tools.
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Unify analytics and experimentation so test results become data-driven stories.
Images are for illustrative purposes and subject to change.
Remote MCP
AI-powered analytics workflows thatrun anywhere, without local setup oran open laptop.
Key benefits:
- All 27 OA tools available as a remote MCP endpoint, authenticated via OptiID, accessible to any MCP-compatible client
- Cloud agents and scheduled workflows can query experiments, dashboards, and metrics without a local server
- New users go from zero to first tool call in under 5 minutes — no terminal, config files, or dependencies
Images are for illustrative purposes and subject to change.
Inline Charts in Opal Chat
Data questions get a picture, not just atable — right inside the conversation.
Key benefits:
- Opal auto-selects chart type based on data shape — line for time series, bar for categorical
- Toggle between bar, line, and table view instantly, no additional queries
- Charts render inline, keeping the full workflow in chat
Images are for illustrative purposes and subject to change.
Object Dependency
Understand the downstream impact of changes.
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See which dashboards, explorations, tiles,metrics, and cohorts depend on any columnor event before you change it.
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Understand how frequently columns andevents are queried so you can safely cleanup, deprecate, or migrate datasets.
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Get warned before updates that would breakdownstream analyses.
Images are for illustrative purposes and subject to change.
'Fixed Horizon' Stats Engine
For experiments that require a specific sample size and only allow results to be reviewed once that sample is reached, the Fixed Horizon Stats Engine provides a reliable and auditable approach. This method is ideal for teams operating in regulated environments or those with fixed-duration testing requirements.
Key benefits:
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Ensures statistical rigor with a traditional and well-established approach.
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Supports pre-defined test durations.
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Enables consistent, auditable analysis.
Images are for illustrative purposes and subject to change.
Bayesian Stats Engine
The Bayesian Stats Engine interprets probability in an intuitive, decision-focused way—answering questions like “how likely is this variation to be better?” It’s ideal for teams who want faster insights, continuous monitoring, and the flexibility to incorporate prior knowledge into their analysis.
Key benefits:
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Enables continuous monitoring without increasing false positives.
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Presents results in a clear, probability-based format.
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Allows integration of prior information to reach significance faster.
Images are for illustrative purposes and subject to change.
Chart Annotations
Give your data the context it deserves, directly on the chart. Analysts and stakeholders can now anchor notes to specific dates on time-series charts — capturing launches, outages, experiments, and milestones right where the movement happens.
Key benefits:
- Document the "why" behind metric changes without leaving your exploration or dashboard.
- Keep dashboards self-explanatory so every review tells a complete story, no parallel deck required.
- Surface context for every viewer, from the analyst who built the chart to the executive seeing it in a meeting.
Images are for illustrative purposes and subject to change.
Public Link for Dashboards
Share live dashboards with anyone — no login, no access management, no workarounds.
Key benefits:
- Instantly share dashboards and experiment results using customizable, password-protected, and auto-expiring links.
- Give stakeholders a clean, read-only experience where they can safely explore and filter data without altering your original work.
- Maintain complete administrative oversight with the ability to manage, audit, and revoke all active links from a single hub.
Images are for illustrative purposes and subject to change.
Metric Safeguards (Killswitch)
A bad rollout on Friday gets stopped within the hour — not discovered Monday morning.
Key benefits:
- Auto-disable opt-in reuses existing guardrail thresholds, actor counts, and significance gates.
- Hourly checks cut max exposure from 24–36 hrs to under 1 hour.
- Notifications distinguish auto-disable from standard alerts, with full audit trail.
Images are for illustrative purposes and subject to change.
Event Selector Personalization
The event selector now learns from you, surfacing the events you actually use instead of the ones everyone else does.
Key benefits:
- Automatically surface your most frequently used events to the top using a blend of personal and account-wide data.
- Easily toggle between usage-based and alphabetical sorting, with your preferences automatically saved for future sessions.
- Enjoy a seamless onboarding experience that leverages account-level trends first, then naturally personalizes to your specific habits over time.
Images are for illustrative purposes and subject to change.
Conversion Drivers
See which behaviors drive conversion between funnel steps, ranked and ready, with no extra analysis required.
Key benefits:
- Ranks events and properties by their correlation with conversion or dropoff between any two funnel steps
- Surfaces statistical significance indicators so teams know which signals are worth acting on
- Connects directly to segmented funnels, path analyses, and cohorts from any driver result
Images are for illustrative purposes and subject to change.
Multi-User Dashboard Improvements
Editing a shared dashboard is safe — your work stays yours until you're ready to publish it.
Key benefits:
- Never lose work with continuous auto-save that protects in-progress changes.
- Edit safely in private drafts without affecting live dashboards.
- See exactly who is actively editing a dashboard in real-time.
Images are for illustrative purposes and subject to change.
Advanced Exploration Generator
Opal builds path and influence explorations from chat to show which behaviors drive business outcomes.
Key benefits:
- Automate path analysis setup to see user journeys before key events
- Identify high-value behaviors with automated influence template configuration
- Answer open-ended questions through the universal canvas for custom querying business queries
Images are for illustrative purposes and subject to change.
Experiment Diagonostics
Give teams total confidence that tests are running and conversion events are flowing from the moment of launch.
Key benefits:
- Confirm experiments are live and reaching users with a real-time decision stream
- Debug conversion events and verify the behavioral data feeding your metrics
- Catch data integrity issues early with automated, inline health checks
Images are for illustrative purposes and subject to change.
Previous updates
Influence Template
Instantly understand what’s driving your most important metrics — and where to focus next.
Key benefits:
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Identify the events, cohorts, and behaviors most strongly associated with revenue, retention, and conversion.
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Spot high-impact, high-reach actions so teams know where to invest and what to improve.
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Explain metric changes by connecting outcome shifts to the user behaviors and segments behind them.
Images are for illustrative purposes and subject to change.
Story Tiles
Add visual context to your metrics so everyoneunderstands what changed and why it matters.
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Attach screenshots, designs, or feature UIs directly to dashboards and experiment results.
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Upload PNG, JPG, or GIF files to support analysis, product storytelling, and reporting.
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Combine metrics and visuals to explain what shipped, what changed, and why it matters in one place.
Series Color Styling
Make charts clearer and more consistent acrossdashboards and reports.
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Customize colors and labels for each series so lines and bars are easier to read and interpret.
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Standardize how key series (e.g., Mobile, Web, Signup Completed) appear across tiles and explorations.
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Eliminate confusion in reviews — no more “which line is which?” when scanning dashboards.
