Content Management System

Join the Visual Builder Beta!

Our new visual experience builder is coming soon to Optimizely CMS! The builder provides an intuitive visual editing interface, making it easy to build beautiful content experiences for any channel. We’re inviting all marketers and content creators to preview and test the new visual builder ahead of launch! 

The Visual Builder Beta will launch in April 2024. Sign up here to get instant access once available. 

Optimizely Graph Support for Blue/Green Deployment

Safely test big changes to your digital content

This update will allow developers to create a separate but identical Graph instance, so they can safely test big content changes without risk of disrupting your digital presence.

• Blue instance runs the current version for live traffic
• Green instance runs the new version containing the changes. Once ready, developers can safely switch over traffic

Coming Q2, 2024. 

CMS + CMP Publishing Integration

Reimagine your webpage creation process

Marketers can produce and collaborate on content in CMP, then seamlessly create, preview and publish content to Optimizely CMS 12. The integration offers a more streamlined approach for marketers to manage the content production lifecycle of their CMS pages by taking advantage of tasks and workflows in CMP. 

This integration is now available! See the developer documentation for help getting started.  

Headless Forms (Beta)

Render forms in a completely decoupled fashion

Optimizely Forms now has new headless capabilities for Optimizely CMS 12 customers that makes it easy to render forms in a completely decoupled fashion.​ It includes a generic JS SDK and a React starter kit that provides a fully customizable default look & feel and can be distributed with Optimizely Graph or using a new set of dedicated REST APIs. 

Now available! Learn more

Developer documentation

Optimizely Graph .NET SDK

Take advantage of Graph, no GraphQL expertise required

The Graph .NET SDK is a lightweight .NET SDK for querying Optimizely Graph. It eliminates the need for GraphQL expertise by leveraging LINQ expressions and fluent interfaces in a syntax that will be very familiar to Search & Navigation customers. 

The Graph .NET SDK enables developers to:

• Leverage Graph features like semantic search for existing ASP .NET sites
• Build headless frontends based on Blazor​
• Build Universal Windows Platform (UWP) apps using Optimizely CMS content

Now available! Learn more

Developer documentation

Watch Our Q1 Product Roadmap Webinar 

To kick off the new year, we hosted a product roadmap webinar to give insight into the Optimizely One product suite, with a special breakout session for CMS and CMP users led by our Orchestrate product leadership team.

Watch the Orchestrate session with an intro from our CPO, Rupali Jain.

Orange to Orange support for PaaS Core

Bring your own Cloudflare CDN to PaaS Core, Optimizely's PaaS-based CMS, and take full control of the most internet-facing point of your web presence. ​

With Orange to Orange support, you can leverage Cloudflare's full suite of capabilities​, and customize how Cloudflare treats incoming traffic to your zone.​

This feature is now available! Reach out to your account rep to learn more.​

Headless forms for PaaS and SaaS Cores

Our new headless forms capability will expose forms in a way that enables a React developer to control the final rendering of content into HTML.​ It includes a useful React SDK that provides a customizable default look & feel that works with popular frameworks like Next.js​.

Coming to beta in CMS 12 in February, and coming soon to SaaS Core.

Optimizely Graph .NET SDK

The Graph .NET SDK is largely based on the popular Search & Navigation SDK used by many developers today. If you prefer ASP.NET templating over a JS stack, this is for you! 

The Graph .NET SDK will enable developers to:

• Leverage Graph for existing .NET templates​
• Build headless frontends based on .NET Core​
• Build UWP apps using Optimizely CMS content

Coming in Q1. 

Search & Navigation Updates

We are constantly improving the Search & Navigation product based on customer feedback. Coming soon:​

• ​Health & usage dashboard​
• Search statistics, including​:
  • Paging​
  • Date range selector​
  • CSV export​
  • Manage inferred related queries​
  • Configurable statistics summary email​
• Auto-heal failed indexing jobs

SaaS Core Updates

SaaS Core is a SaaS-based version of our market-leading CMS, currently in beta.

Below are all the new capabilities and features coming soon:

Content Creator Experience

• Side-by-side preview
• Pre-built elements
• Preview/edit resize
• Mobile/Tablet/Desktop preview
• Outline built up of sections
• Section-level highlight and interaction in preview
• Drag-and-drop rearranging of sections and elements
• No-code save and reuse experience and section templates
• Template gallery dialogue for sections and experiences
• Publish from visual builder view
• Thumbnail for generation for section and experience templates
• Custom elements
• Element-level interaction in preview
• Render settings on elements, sections, and experiences
• Merged layout and content tabs (prioritized based on customer feedback)

Developer Experience

• Headless site configuration
• Refined Optimizely Graph integration

Other Updates

• Production-grade Application Lifecycle Management (ALM) process
• Restriction management (prioritized based on customer feedback)
• Pre-built DAM integration

Introducing SaaS Core: The next-gen CMS

We've created a system with a truly composable architecture, giving developers and marketers an easier, faster, more user-friendly way to create and deliver high-impact digital experiences—using whatever architecture (pure headless, hybrid headless, or head-on) your organization needs.

Optimizely CMS customers can now choose between the PaaS-based version of our CMS you know and love, or the new SaaS-based version. SaaS Core is headless by design, storing content as pure data, so you can use and reuse your content across channels. 

SaaS Core is currently available in a closed beta. Get on the waitlist today.

The all-new visual builder

We're introducing an all-new visual experience builder that provides an elegant, intuitive editing interface—putting the power in the hands of content creators.

The new visual builder will include:

• Visual on-page editing and previews
• Templates you can build using drag-and-drop—no code necessary
• Fully connected to content via Optimizely Graph
• Personalization embedded right into the experience

The visual builder is coming soon to both SaaS and PaaS versions of the CMS, and will eventually serve as the new editing interface across the entire Optimizely suite. 

Enhanced content modeling

We're bringing content modeling directly into the CMS user interface, providing greater flexibility and choice when it comes to defining your content models. 

The enhanced content modeling for Optimizely CMS will provide technology-agnostic APIs as well as a fully featured user interface, enabling both developers and marketers to define the structure of your content. 

This feature is already included in SaaS Core and will be available in the PaaS version of our CMS soon. 

A single hub for all your content sources

We're expanding our Optimizely Graph service with a new module that enables the consolidation of all your content sources in Optimizely Graph.

With a single hub for all your content sources, you can easily pull in external content from any source, and expose it to the downstream systems that need to consume it.

This feature is an in progress roadmap item. 

Semantic Search

Use an AI-powered search service to deliver more relevant results to users on your website. 

Semantic Search uses AI to understand the context of the search, to serve the most relevant content and answers quickly. 

Semantic Search is an in progress roadmap item. 

Opti ID & New Navigation

Get a consolidated authentication process, cross-product authorization and navigation, and centralized administration of user, roles, and permissions.

• Authentication - Streamlined and secure login with Single Sign-On (SSO), Multi-Factor Authentication (MFA), and local login
• Authorization - Seamless navigation across apps without the need to re-authenticate via the menu

We are currently working to provide Opti ID with streamlined login and navigation across all Optimizely products. Reach out to your account representative to learn more.

Optimizely Reporting

Get performance and operational reporting across all apps and products within the Optimizely Digital Experience Platform.

• Powerful data visualization. Easy navigation, personalized dashboard visibility, and simplified access management with Turnstile
• Adaptive design. Dynamic navigation that adjusts based on your products, ensuring consistency and ease in finding insights
• Leverage the Optimizely Data Platform for deeper insights from multiple data sources, facilitating confident, data-driven decisions. 
  Optimizely Reporting is now in Private Beta. Request access here.