Opti ID and Admin Center
Starting August 15, we'll begin migrating batches of customers who have SSO through Okta or Entra ID (Azure AD) to Opti ID for a simplified and more secure login experience. Along with Opti ID, user management and permissions will be transitioned to a new Admin Center. Customers who are going to be migrated will be notified.
*Please reach out to your Customer Success Manager if you have any questions!
Updates to CMS12 + DAM
We're making updates for a more seamless experience when pulling assets into CMS12 from Optimizely DAM. Users will be able to:
- Query data quicker with asset metadata available in Graph
- Upload assets to DAM from Asset Picker
- Generate images with AI within Asset Picker
- Easily access and call asset renditions (even if the original asset is the only content selected)
AI Enhancements
Context-aware AI: Opal, Optimizely's AI assistant, will take in brief and task/campaign information to provide contextual support with content creation
AI trained on customer data: This will help marketers ensure all content is on-brand, and easily find opportunities for better consistency
AI Campaign Kits
Marketers can ideate and kick off higher-performing campaigns with AI-powered campaign templates and kits based on company-specific brand guidelines.
Templates will include:
- Campaign objectives
- Target audience
- Marketing channels
- Success metrics
Recurring Tasks
Users will be able to create and schedule recurring tasks to save time when needing to schedule repetitive initiatives (e.g. monthly newsletter tasks).
Business Calendar
For better transparency around team availability, admins will have the ability to set company-wide schedules, ensuring everyone is aware of non-working days. Employees can also seamlessly submit and track their PTO requests.
Automated Workflows
Users can create rules based on a "if this then that" structure to automate workflows. For example, a workflow can be configured so that if a Work Request is accepted, then a Campaign is automatically created.
Operational Reporting
New custom dashboards will answer key operational reporting questions, like:
- Where are we "stuck" (based on fields, e.g. content type)?
- How much content have we produced for X audience or channel?
- What's our on-time performance for a particular piece of content?
Taxonomy Hierarchy
Admins will have the ability to nest sub fields under parent fields to create a hierarchy and ensure proper taxonomy within their CMP instance. Users will have the ability to select only from the sub fields provided.
Asset Utilization
Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
UX Delights