From centralized planning to collaborative creation, here's everything you need to know about the 9x category-leading Optimizely Content Marketing Platform.
Latest updatesContent Marketing
Q4 roadmap
CMP is where marketing teams do their work — planning campaigns, creating content, managing approvals. Every item on this roadmap is designed to make that work faster, more connected, and easier to scale.
Content Marketing Platform MCP
Pull in your CMP data from any AI tool or agent your team uses. The CMP MCP server will let you find assets, create tasks, check work status, and take action in CMP without leaving your AI platform of choice.
Mark for Managing Assets
Let Mark, Optimizely's AI, help you organize and manage assets, including:
- Suggesting metadata (both tags and fields)
- Generating alt text
- Automatically archiving expired assets
Brand Portal
Make sharing approved assets simple with a branded, secure portal. Customize it to house brand guidelines and distribute assets to internal and external audiences, and manage access and permissions so the right people see the right content.
Form Builder Improvements
Get complete briefs without the back-and-forth. Intake forms adapt to each answer, with conditional rules (IF/AND/OR/THEN/ELSE), nested groups, dynamic field and section control, and Draft mode while filling out forms.
Omnichannel Publishing to SaaS CMS
CMP's omnichannel delivery will be able to integrate with Optimizely SaaS CMS!
Using predefined templates, marketers can create content in the omnichannel editor, then preview and publish to our CMS—just like they would to any other channel.
Search Improvements
Find your work in CMP without the hunt. Search tasks, campaigns, and content from one unified experience, and get more accurate, reliable results when you look for a specific asset.
Asset Review & Drop Zone
External users submit files to a drop zone without needing DAM access, and nothing is saved until an admin approves it. Mark pre-checks each upload against Brand Packs and flags issues, so admins start their review with problems already spotted.
Digital Rights Management
Attach license documents to assets and require users to acknowledge a custom message before they download. Mark extracts rights details from the license and pre-fills the fields for you.
Custom Thumbnail
Swap an asset's auto-generated preview for a custom image you upload. Assets get easier to recognize and browse at a glance.
Comment Updates
Give clearer feedback with voice and screen recordings, threaded and private comments, and comment notifications. Mark summaries and hover cards for tasks, campaigns, users, and teams help people catch up fast.
Form Drafts
Save a work request as a draft and finish it once you have everything you need. Drafts live in a new section of work requests and stay private to you until you submit.
CMP Teams in Resource Management
See workload and capacity for a whole team, with team views in Workload, Planner, and Reports. Plan assignments faster without checking each person one by one.