ROADMAP & RELEASES
From centralized planning to collaborative creation, here's everything you need to know about the 7x category-leading Optimizely Content Marketing Platform.
Join us on a journey along the Optimizely product roadmap; enjoy the world’s most influential brands sharing their perspectives; see a selection of the best attended Opticon sessions featuring industry experts, practical tutorials, and innovative strategies and watch exclusive web sessions featuring our expert speakers.
We'll be starting to assist customers with Single Sign-On (SSO) through Okta or Entra ID (Azure AD) to prepare for the migration to Opti ID. Expect communications from your Customer Success Manager (CSM) and Chris Messina, our Opti ID Product Manager with more details. If you're ready to migrate or want to secure your spot on the schedule, please complete this form. For any questions, don't hesitate to reach out to your CSM.
Want to learn more? Check out this demo.
We're making updates for a more seamless experience when pulling assets into CMS12 from Optimizely DAM. Users will be able to:
Acting as a true AI assistant, Opal will guide users through ideating a high-quality campaign brief with back-and-forth dialogue and will then generate the final output.
Based on the information provided in a campaign brief, Opal will be able to generate tasks that ladder up to the campaign.
Customers will be able to teach Opal their brand and tone of voice by providing guidelines.
This will support:
Based on the information provided in a brief, Opal will be able to generate a written asset and accompanying hero image with the click of a button.
Opal will generate social posts for promoting articles by using context from:
A culmination of each of these features, customers will be able to use Opal to generate an entire campaign kit, including:
Users will be able to create and schedule recurring tasks to save time when needing to schedule repetitive initiatives (e.g. monthly newsletter tasks).
Users can create rules based on a "if this then that" structure to automate workflows. For example, a workflow can be configured so that if a Work Request is accepted, then a Campaign is automatically created.
New custom dashboards will answer key operational reporting questions, like:
Admins will have the ability to nest sub fields under parent fields to create a hierarchy and ensure proper taxonomy within their CMP instance. Users will have the ability to select only from the sub fields provided.
Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
Locale analytics: Users will be able to view analytics for different locales
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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
