Summertime Christmas

Unwrap a Gift Early This Year

Build a strong testing strategy now to drive revenue gains come Christmas.

Months of planning and preparation go into developing a successful online retail strategy for the holiday season. Why? Because so much is at stake. The top 10 heaviest online spending days in 2012 all fell within the holiday season, led by a record-setting Cyber Monday that generated $1.5 billion in revenue. Planning for this time should start now, well ahead of the rush.

Throughout August and September we’re delivering testing stories from online retailers, webinars, best practices, live events, tips, and more. We’re spreading the spirit of the testing season with everyone this summer to prepare for winter.

Get started this summer

Online Retail Optimization Resources

Read ideas, best practices, case studies and more all for online retailers, all on the Optimizely blog.

Customer Stories

Download stories about online retailers who have achieved big results through A/B testing. logo

Backcountry Tests in July to Optimize Holiday Shipping Offers

They tested shipping offerings in the summer to figure out their shipping strategy for the 2013 holiday season.

Read the Story
Electronic Arts logo

Removing Promo Offer Increases SimCity Pre-Order Revenue 43.4%

EA used Optimizely on the highly anticipated SimCity launch in 2013 to maximize revenue.

Read the Story logo

uSell Validates New Business Expansion With A/B Testing

With Optimizely, uSell gauged customer interest in selling products besides electronics to validate lucrative growth.

Read the Story
SmartWool logo

SmartWool Increases ARPV 17% by Testing Category Page

Through testing a page high in the checkout funnel, Optimizely partner Blue Acorn helped SmartWool increase revenue significantly.

Read the Story
Zagg logo

ZAGG Increases RPV 10.4% Testing Product Imagery

Pitting a 360° product image against a product video resulted in big revenue gains for the mobile device accessories site.

Read the Story


Join us this month for live events all focused on best testing practices for online retailers.

  • Free Webinar: Optimizely for Online Retail: Essential Features & Case Studies to Maximize Revenue

    Description: In this webinar, learn how companies like EA, Backcountry, and Smartwool have uncovered big conversion lifts through A/B testing with Optimizely, and how you can too.

  • (Re)Designing with Intelligence

    Join Kevin Eichelberger of Blue Acorn and Dan Glazer of Optimizely for an overview of what you should consider before you start testing, and the steps you need to follow to ensure that you are (re)designing with intelligence.

  • Webinar: Top 5 Online Retail Tests You Should Run Right Now

    Join 2 optimization specialists for a free webinar about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.

  • Webinar: Optimizing Your E-Commerce Site – What Not to Do and Why

    There are no shortage of testing best practices out there, but what about worst practices? Join Tim Ash of SiteTuners and Luke Diaz of Optimizely in this webinar.


Watch best practices and training videos on how you can use Optimizely to maximize conversions on your site.

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