Content Management System

Build an unforgettable website and captivate your customers

Say hello to the leading CMS, specifically designed to help every marketer create, edit, optimize, and publish breathtaking experiences with a modern, composable framework and AI-driven insights.

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Forrester Wave™ for CMS

Optimizely has been recognized in the Forrester Wave™ for Content Management Systems as a Leader.

Create content your way

Easily drag, drop, and edit content with side-by-side previews for a perfect visitor experience, just as they'll see it live.

Reach and engage globally

Deliver consistent, multilingual content across all channels, optimizing with AI and personalization to boost conversions and user engagement.

Build faster, scale smarter

Leverage the flexibility of our headless CMS to integrate seamlessly with your tech stack, speeding up delivery without limits.

Explore the capabilities of our CMS

What sets us apart

Visual Builder NEW

Layout and preview live

Built for the marketer, the all-new Visual Builder makes creating and editing pages a breeze.

Create, preview, and publish directly from a single, beautiful 'WYSIWYG' editor.
Preview on any device—website, tablet, and mobile—with easy side-by-side editing.
Use the Interactive Preview to test forms, buttons, and other elements exactly as they will appear on the live site.

Audiences

Personalize every interaction

Present the right content to the right person and watch your conversion rates skyrocket.

Set up Audiences and apply location, behavior, and profile data to create your segments.
Use AI-guided content recommendations to present the perfect content variation.
Gain instant insights with our natural language processing driven-dashboard and track interactions (clicks, views, dwell time, conversions) in real-time.

Graph

Deliver content anywhere

Search, query, and publish content everywhere with Optimizely Graph, powered by GraphQL.

Pull in exactly the content you need from any data source—no more, no less—and deliver to any downstream channel, device, or app.
Use AI-powered semantic search to deliver hyper-relevant search results that help users find what they're looking for, fast.

Built on Optimizely CMS

Features that make Optimizely a market-leading CMS

Content creation and collaboration

Custom elements: Create custom components , no code required
Custom styling: Change fonts, colors, layouts and styles on the fly
Re-usable templates: Build pages faster with pre-designed Blueprints
Interactive preview: Fill out forms, click buttons and see your page as your visitors would
Automated workflows: Involve the right people, at the right time for review and approvals

Content delivery and multi-channel management

Headless delivery: Manage content in one place and deliver everywhere
Multi-site/multi-channel management: Control all your sites, pages, and more from one platform
AI Translations: Easily translate entire webpages without any complex restructuring or copy/pasting.
Edge delivery: Serve content from the edge and deliver at lightning speeds

Content architecture and integrations

Content modeling: Build modules once and easily reuse them across your site
Content sources: Pull in content from any catalogue (e.g. CRM) for a seamless user experience
Semantic search: Surface the content you need with the power of AI
Web hooks: Trigger actions (such as email notifications) based on events

Keep it all connected

Integrate with your favorite tools

All integrations for CMS

CRM and marketing automation

Let your CMS talk to your preferred CRM and marketing automation tools with direct connections to Salesforce, Microsoft Dynamics, Marketo, HubSpot and more.

Translation

Streamline the management of web content in multiple languages by integrating top translation applications like Lionbridge, Smartling, LanguageWire and more.

Search engine optimization

Create high-performing web content and assets within your desired workflow, then click to publish to your CMS. Yes, it’s that simple.

"We went from an online brochure to a mobile-driven, data-driven immersive platform," Rounsefell says. "If I was being asked to recommend Optimizely, I wouldn't have a hesitation. The technology backing the project was flawless."

Ben Rounsefell

Sr. Manager, Digital, Customer Engagement, Mazda

We produce a significant amount of content daily and needed a technology architecture that allowed us to perform this at scale across a network of 19 organizations including NRL, our Clubs and States.

Domenic Romeo

Head of Technology, National Rugby League

Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website.

Grant Jackson (on TrustRadius)

Head of Project Management Office, Australian Ethical

It's intuitive interface allows even the most non technical people to create and publish pages.

Brian Hill (on TrustRadius)

Information Technology & Services, Adage Technologies

Start building better experiences, faster.