Epsilon transforms anonymous visitors into known customers with rich privacy-compliant data.
By integrating Epsilon’s rich, identity-based consumer data with Optimizely’s experimentation and personalization platform, brands gain greater visibility into who their customers and anonymous visitors really are not just what they do on their channels.Epsilon's durable, privacy-compliant insights drive true one-to-one customer experiences.
Epsilon's real-time data, applied to Optimizely's experimentation workflows or loaded into a CDP with these workflows, transforms personalization into a competitive advantage, driving measurable growth.
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Epsilon Integrations with Optimizely
We have a number of integrations with Epsilon focused on the following industries:
- Retail
- Financial Services and Insurance (FSI)
- Travel and Tourism
- Consumer Technology
Retail
Boost Retail Personalization with Epsilon’s Consumer Insights
Retailers often struggle with limited first-party data, especially for anonymous visitors and early-stage shoppers. By integrating Epsilon’s robust consumer data with Optimizely, retailers can enrich customer profiles with demographics, purchase intent, lifestyle attributes, and category affinities.
Key Benefits:
Personalized Shopping Journeys
Deliver tailored product recommendations and content for both known and anonymous visitors.
Purchase Intent Signals
Tap into real-time intent data to target shoppers actively researching specific categories.
Customer Loyalty Growth
Understand consumer lifestyle and preferences to design more relevant loyalty campaigns.
Faster Time-to-Value
Deploy ready-to-use segments that accelerate campaign effectiveness and testing outcomes.
Financial Services & Insurance (FSI)
Drive Smarter Financial Engagement with Epsilon Data in Optimizely
Financial institutions and insurers need more than behavioral signals to engage customers effectively. Epsilon’s consumer data provides deeper context on life-stage, financial wellness, and lifestyle preferences, which can be layered into Optimizely personalization and testing.
Key Benefits:
Deeper Customer Understanding
Identify life events and lifestyle attributes that drive demand for loans, credit cards, and insurance products.
Risk-Aware Personalization
Differentiate messaging for high-value, financially secure audiences versus emerging segments.
Increased Conversion
Optimize application journeys and product cross-sell with enriched consumer insights.
Trust & Compliance Ready
Epsilon’s data is privacy-compliant and identity-resilient, ensuring confidence in regulated industries.
Travel & Tourism
Fuel Travel Experiences with Epsilon’s Enriched Consumer Data
Travel brands must connect with customers based on intent, preferences, and lifestyle motivations. Epsilon’s data enriches Optimizely with powerful insights that reveal who is actively planning trips, what destinations they’re considering, and what experiences they value most.
Key Benefits:
Intent-Driven Targeting
Identify and engage customers showing signals of trip planning or vacation research.
Personalized Offers
Deliver relevant promotions for destinations, airlines, or hotels based on lifestyle and interest attributes.
Optimize Loyalty Journeys
Leverage consumer profiles to encourage repeat bookings and loyalty membership growth.
Maximize Conversions
Enhance testing and personalization programs with signals beyond first-party data.
Consumer Technology
Accelerate Consumer Tech Growth with Epsilon-Powered Personalization
Consumer tech companies face long consideration cycles and highly competitive markets. Epsilon’s data enhances Optimizely personalization by revealing audience segments with purchase intent, product preferences, and adoption likelihood.
Key Benefits:
Faster Adoption
Identify early adopters and deliver experiences that accelerate trial and conversion.
Competitive Advantage
Reach audiences actively considering competitor products with relevant content and offers.
Enhanced Segmentation
Use lifestyle, demographic, and interest data to tailor messaging for different buyer personas.
Sustained Engagement
Improve retention and upsell programs with deeper insights into consumer behaviors.