- Features & Benefits
Start testing your website with Optimizely today
Get up and running with these five simple steps
Step 1: Enter your URL on Optimizely.com
Simply type your website's URL into the field on the homepage or below and click "Test it Out." Your webpage will immediately load into Optimizely's visual editor, ready for optimization.
Step 2: Add page variations
Change elements on the page using Optimizely's powerful visual editor and easily set up tests on promotions, pricing, sale text, banners, colors and much more in mere seconds.
Step 3: Set up goals for tracking
Measure clicks, conversions, engagement, revenue or virtually any other custom goal for any page on your site.
Step 4: Target and allocate
Easily include specific traffic segments to be part of a test like new versus returning visitors, specific geographies, and more—a virtually endless range of custom targeting.
Step 5: Launch, watch, and assess
Real-time results and reporting will show your test performance and let you know when your test reaches statistical significance. From there, implement your changes with confidence.
Target & Allocate
Getting Started FAQ
How do I implement the Optimizely snippet?
How do I build my first experiment?
To build an experiment, load the URL of the page you'd like to test in the Optimizely editor. From there, you can build your page variations using the visual editor and launch your experiment. Watch the overview video.
What should I test with Optimizely?
While there is no magic bullet for what to test that can guarantee a positive result, there are several guiding principles that can help you build out your testing itinerary. The best place to start is with the end in mind. Consider your goals and objectives for a particular page, and utilize analytics to key in on areas for possible improvement. For a great way to jumpstart the development of your testing plan, you can watch our Best Practices and Lessons Learned overview, which aims to share our key takeaways from tens of thousands of Optimizely tests.