The world’s leading experimentation platform meets the world’s most intelligent cloud. Together, Optimizely and Google Cloud empower your team to deliver high-impact, personalized experiences at global scale.
From guesswork to certainty
A First-of-Its-Kind Collaboration for the Modern Marketer.
The multi-year strategic partnership between Optimizely and Google is aimed at redefining the digital experience. By hosting our market-leading Experimentation and Content solutions on Google Cloud’s secure infrastructure, we offer a seamless, high-performance ecosystem.
This integration creates a "closed-loop" for your data: Optimizely powers the experiments, Google Cloud provides the scalable infrastructure and BigQuery data warehousing, and Google Gemini (via our AI assistant, Agent Platform) provides the intelligence to automate content and analyze results in real-time.
The Result: A unified workflow where procurement is simplified through the Google Cloud Marketplace, and every decision is backed by world-class analytics from GA4 and Google Ads.
Why it works
Built for speed. Scaling for growth.
Harness the power of Google AI
Optimizely Agent Platform, powered by Gemini, allows marketers to plan and create content with ease and efficiency.
Centralize marketing planning
Plan detailed content and campaigns while efficiently managing and prioritizing one-off marketing requests with Optimizely Content Marketing Platform.
Release features safely
Roll out specific features to specific audiences and roll them back as easily with Optimizely Feature Experimentation.
Create high-performing experiences with experimentation
A/B or multi-variant test on any channel or device with Optimizely Experimentation, built on Google Cloud.
Analyze your results to understand your customer
Integrate Google Ads, Analytics, or BigQuery to better capture and analyze customer data.
Easy implementation and lower costs
Accelerate time to value with our no-code, low-dev solution. Seamlessly transact through the Google Cloud Marketplace.
Through this partnership, Google Cloud infrastructure will underpin Optimizely’s fast-growing and widely-adopted customer experience platform. It’s critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data and Google Cloud’s capabilities in AI and ML.
Rob Enslin, President, Google
Built-in connections across the Google ecosystem
Precision at Every Touchpoint
Deliver a consistent brand experience from the first Google Search click to the final checkout. With our out-of-the-box connectors for GA4 and Google Ads, you can visualize real-time performance and adjust strategies on the fly.
Ready to revolutionize your experimentation program?
From data to decisions without the gap
Explore additional Microsoft resources from the Optimizely ecosystem
Procurement & Getting Started
- Optimizely on Google Cloud Marketplace – Purchase through your existing Google Cloud agreement
- Free Feature Experimentation – Start with flags and rollouts at no cost
Technical Documentation & Setup
- GA4 Integration for Web Experimentation
- GA4 Integration for Feature Experimentation
- Configuring Google Ads Connectors
- Google Audience Sync for Optimizely Data Platform (ODP)
- Google Tag Manager (GTM) Setup
CMS & Advanced Tools
Questions?
This partnership officially launched in 2021 as a shared vision to bring the world’s most advanced tools to marketers everywhere, with Optimizely Web Experimentation joining some of the most widely used tools in the marketer’s repertoire, like Google Analytics, on the Google Cloud Platform. Optimizely Feature Experimentation shortly followed this journey allowing product and engineering teams to improve the product development lifecycle. Optimizely’s experimentation suite is available to Google Cloud customers on the Google Cloud Marketplace.
We believe the future of business and marketing relies on a multi-cloud strategy, which Optimizely is fully committed to – this partnership with Google is another step toward that vision.
Optimizely Experimentation includes both Web Experimentation and Feature Experimentation solutions. It allows marketers, developers, and product teams alike to test and experiment across any touchpoint in the customer journey. Experimentation allows enterprise companies across the world to make decisions with confidence. With Optimizely Experimentation backed by Google Cloud, there's nothing stopping you from building the next big thing without any hesitation.
Absolutely. Our "API-first" approach ensures that whether you are working in Web, Mobile, or Server-side implementations, you can sync data seamlessly with Google’s ecosystem using our Event APIs.
Optimizely’s AI assistant, Opal, is powered by Google Gemini models. This allows you to use generative AI to create content, headlines, and images, and even use natural language to query your Google Ads and GA4 data for instant insights.