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Amsterdam Roadshow

Transform digital experiences with Opal AI. Drive significant growth.

Join forward‑thinking leaders for an afternoon of insight, networking, and practical strategies to unlock the full potential of your digital presence.

Feb
25

Feb, 25, 2026

Pakhuis de Zwijger

Amsterdam, NH, Netherlands

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Event details:
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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Date: February 25, 2026 | Venue: Pakhuis de Zwijger, Amsterdam

Why attend

  • Learn from experts and peers. Expect inspiring content and real‑world stories that show how modern teams achieve measurable impact with Optimizely.
  • Network with innovators. Connect with industry leaders and Optimizely specialists to exchange ideas and accelerate your roadmap.
  • Walk away with action. Focused sessions designed to help you enhance digital experiences and optimize customer journeys—powered by Opal AI.

Agenda highlights

Morning — Customer‑only breakouts
Tailored sessions for Experimentation and Orchestrate customers: best practices, advanced strategies, and hands‑on ways to leverage Opal AI for measurable results.

Afternoon — Roadshow Time!

A dynamic program featuring keynote voices, including:

  • Frans Riemersma (MartechTribe) — marketing technologist, researcher, and advisor; co‑publisher of MartechMap.com and the annual State of Martech report.
  • Tara Corey (Optimizely, SVP Marketing) — Optimizely’s vision for the next era of AI‑powered digital experiences.

You’ll also hear compelling customer case studies that demonstrate real‑world impact with Optimizely.

Who should attend

This event is designed for forward‑thinking leaders looking to discover cutting‑edge strategies and innovative solutions for digital experience.

What you’ll take away

  • A clear view of how Opal AI and Optimizely solutions can enhance your digital presence and accelerate growth.
  • Practical frameworks to optimize journeys and drive measurable results.
  • New connections with peers, partners, and Optimizely experts.

Agenda

9:30 AM-12:00 PM
[Customer-Only] Optimizing Value Workshops
Start your day with dedicated breakout sessions tailored for our Experimentation and Orchestrate customers. Dive deep into product-specific insights, best practices, and advanced strategies for leveraging Opal AI to enhance your digital experiences and drive measurable results.
12:00 PM-1:00 PM
Lunch & Registration
1:00 PM-1:30 PM
Opening Keynote by Frans Riemersma, MartechTribe
Learn how composable martech works like LEGO, why your stack is nearly perfect, and how deterministic systems and GenAI unlock maximum value today and tomorrow.
1:30 PM-2:00 PM
Inside the Minds of Marketing Leaders: Why it all feels harder than ever — and how leading teams are responding

Marketing and digital leaders are navigating a perfect storm: broken tech foundations, rising expectations, and an evolving set of channels — all influenced by AI and new buyer behavior.

In this keynote, Tara Corey, SVP of Marketing at Optimizely, shares a first-hand account of the very real challenges impacting today's marketing organizations — and how leading teams are responding. Drawing from Optimizely’s own journey, she’ll share what it takes to fix the foundation, balance competing priorities, and build momentum for what’s next.

2:00 PM-2:30 PM
Customer case: How Opal AI Powers Global Impact at Unicef
Discover how UNICEF leverages Opal AI for global good in their session, “AI for Good: How UNICEF Uses Opal AI for Global Impact.” Learn how advanced AI is making a tangible difference in humanitarian efforts.  
Danai Sotiropoulou
Danai Sotiropoulou
Loannis Gedeon
Loannis Gedeon
2:30 PM-3:00 PM
Transition Break
Take a moment to relax with coffee, then choose between two breakout sessions: Experimentation or Agent Orchestration.
3:00 PM-3:30 PM
Experimentation break-out: What If Your Experiments Used All Your Data

By analyzing experiments directly in your warehouse, teams can measure impact across the full customer journey with trusted results that drive real business impact.

  • In this breakout session, you’ll see real-world examples of how teams analyze experiments directly in their warehouse, measure impact across the full customer journey, and use AI agents to support every step from analysis to insight.
Presented by Darcey Lachtman, Solution Strategy Director at Optimizely
3:30 PM-4:00 PM
Experimentation break-out: From Idea to Impact: How We Created an Experimentation Culture Supported by AI
This session will dive into our experimentation journey at LiveSport, showcasing how AI tools now supercharge our processes, enabling faster checks and accelerating development. We'll also unveil the custom solutions we built to further optimize our workflow. Learn how these strategies led to an astounding 70% increase in productivity within a single year.
Tomáš Voves
Tomáš Voves
4:00 PM-4:30 PM
From Beans to Breakthroughs: The Nespresso Experimentation Journey and What's Next
Learn all about the Nespresso Experimentation Journey and What's Next.
Alina Nazarkevych
Alina Nazarkevych
Rebeca Torrent
Rebeca Torrent
3:00 PM-3:30 PM
The work we dream of: Perspective from an AI builder
AI is changing more than how we work... it’s redefining work (and life) entirely. In this session, we share a point of view you don’t often hear— one from the side of an AI builder. This isn’t a talk about productivity hacks or replacing humans with machines; it’s a reflection on the deeper shifts underway as AI reshapes software, processes, and teams — forcing us to reinvent what we've always known and allowing us to redefine our opportunity as humans.
3:30 PM-4:30 PM
Building Your First AI Agent with Opal: A Hands-On Workshop
Dive into the future of marketing automation in this interactive workshop, where you'll learn to design and build powerful AI agents using Optimizely's Opal platform. This hands-on session is structured to maximize your learning and practical application. You'll be divided into small working groups, each supported by a dedicated facilitator and an AI expert, ensuring personalized guidance as you transform concepts into functional AI agents. Discover how to leverage Opal to streamline workflows, enhance content creation, and drive measurable impact for your digital experiences.
David Buö
David Buö
4:30 PM-5:30 PM
Post-Event Networking & Refreshments
Don't miss this opportunity to connect in a casual setting. Join us for post-event drinks to discuss the day's topics, share ideas, and expand your professional network.

Pakhuis de Zwijger

Piet Heinkade 179, Amsterdam, NH, 1019 HC, Netherlands

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