Optimizely Berlin Roadshow - Transform digital experiences with Opal AI. Drive significant growth.
Join us for a day of insight, networking, and practical strategies to unlock the full potential of your digital presence.
Mar
24
Mar, 24, 2026
Spielfeld Digital Hub
Berlin, Berlin, Germany
Hosted by:
Why you should attend
- Learn from experts and peers. Expect inspiring content and real‑world stories that show how modern teams achieve measurable impact with Optimizely.
- Network with innovators. Connect with industry leaders and Optimizely specialists to exchange ideas and accelerate your roadmap.
- Walk away with action. Focused sessions designed to help you enhance digital experiences and optimize customer journeys – powered by Opal AI.
Agenda highlights
Morning Roundtable: Optimizing Value Workshops [Customer-Only]
Attend tailored sessions for Optimizely One and Campaign: Best practices, advanced strategies, and hands‑on ways to leverage Optimizely products for measurable results.
Afternoon: Time for the Roadshow!
A dynamic program featuring keynote voices, including partners, Optimizely experts and compelling customer case studies that demonstrate real-world impact.
Who should attend
This event is designed for forward‑thinking leaders looking to discover cutting‑edge strategies and innovative solutions for digital experience.
Speakers
Felix Glahn
Senior Product Marketing Manager, Optimizely
Selma Kaplan-Laich
Solutions Consultant, Optimizely
Daniel Hikel
General Manager, DACH, Optimizely
Christian Weichelt
Chief Marketing Officer, Cyncly
Thomas Hoppe
Director, Product Management, Optimizely
Salome Isanovic
Director, Customer Success, Optimizely
Maria Kern
Digital Experience Architect, valantic
Edin Memisevic
Director DX Consulting, kuehlhaus AG
Agenda
9:30 AM-10:00 AM
[Customer-Only] Registration
10:00 AM-12:00 PM
[Customer-Only] Optimizely One Track: Optimizing Value Workshop
Dive deep into product‑specific insights, best practices, and advanced strategies for leveraging Opal within Optimizely One to enhance your digital experiences and drive measurable results.
10:00 AM-12:00 AM
[Customer-Only] Optimizely Campaign Track: Optimizing Value Workshop
Gain actionable insights into email marketing and agentic email strategies, learning how to use Opal to craft smarter campaigns and generate meaningful business outcomes.
Salome Isanovic
Daniel Hikel
12:00 PM-1:00 PM
Lunch & Registration
1:00 PM-1:15 PM
Roadshow Opening
1:15 PM-1:35 PM
Inside the Minds of Today’s Digital Leaders
Why it all feels harder than ever - and how leading teams are responding.
1:35 PM-1:55 PM
Customer Case Study: Interview with CMO from Cyncly
An insight-driven discussion on how AI elevates content operations and accelerates Cyncly’s broader marketing transformation.
Christian Weichelt
1:55 PM-2:15 PM
The work we dreamed of: An AI builder's perspective
Get reintroduced to the agent orchestration platform for marketers.
2:15 PM-2:35 PM
Customer Case Study: Freudenberg Performance Materials
presented by kuehlhaus AG
Edin Memisevic
2:35 PM-3:05 PM
Afternoon Break
Refuel with coffee and a sweet treat, then join your preferred track - Campaign or Optimizely One.
3:05 PM-3:55 PM
Optimizely One Track: Meet the Agent Workshop
Maria Kern
3:05 PM-3:55 PM
Optimizely Campaign Track: Meet the Agent Workshop
Selma Kaplan-Laich
Thomas Hoppe
Felix Glahn
3:55 PM-4:20 PM
Optimizely One Track: Stay tuned for session details
3:55 PM-4:20 PM
Optimizely Campaign Track: Update on Opal
See how Opal boosts the speed and impact of your email marketing, and gain exclusive insights into upcoming product innovations from Product Management Director Thomas Hoppe.
Felix Glahn
Thomas Hoppe
4:20 PM-4:45 PM
Break
4:45 PM-5:00 PM
Closing
5:00 PM-8:00 PM
Post-Event Networking & Flying Dinner
Don't miss this opportunity to connect in a casual setting. Join us for post-event drinks and finger food to discuss the day's topics, share ideas, and expand your professional network.
Spielfeld Digital Hub
Skalitzer Straße 85/86, Berlin, Berlin, 10997, Germany