Report Report

How leading retailers drive revenue with A/B testing and personalization

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Optimizing cart abandonment, subscription rates, and new delivery services are the keys to success in eCommerce. Learn how top retailers personalize shopping experiences with behavioral data and run A/B tests to increase conversion, revenue, and customer loyalty. Leverage real stories from brands like 23andME , a Silicon Valley based company specializing in DNA analysis and research.

Learn how they whipped up a personalized shopping cart experience to maximize checkouts. Download the guide to find out how:

  • HP ran 500 campaigns and drove $21M in incremental revenue
  • Missguided launched a delivery service lifting conversion almost 2X
  • 23andMe ran multiple tests to achieve a 10% + conversion rate