Report Report

Big experimentation ideas: Travel edition

Get the ideas for your travel company

You must provide your contact details to receive this content. This means that we’ll occasionally invite you to Optimizely events and webinars and send you industry insights and product news.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Experimentation isn’t just a chance to decrease bounce rates. It's a chance to engage with and get to know your customers innately — the chance to make your customers envision themselves exploring the world.

You can tailor every experience to user behavior, test pricing and discounting strategies, and the best way to cross-sell different goods and services while customers are on their trips.

Download this guide to get fresh testing ideas and inspiration from our industry-leading travel customers such as Hotwire, Secret Escapes, Alaska Airlines and more.