Recently, Optimizely was named a leader in the Gartner Magic Quadrant for Digital Experience Platforms for the third consecutive year. This exciting news is another reminder of how Optimizely’s best-in-class digital experience is an essential driver of value for our customers, and it comes on the heels of exciting advancements in our business, technology, and partnership ecosystem.

In just the past few months, Optimizely announced a multi-year agreement with Google Cloud, expanded its global business operations to the Middle East and Africa, acquired the marketing workflow tool Welcome Software, and partnered with several new organizations — including Ameex Technologies, Tourism Tasmania, and Zalora. Not to mention the stellar customer results that keep us motivated, whether we’re helping brands add value by optimizing digital ad viewability, validating product messaging, or launching a new website in minutes.

Together all these momentum-building steps tell a story of Optimizely’s growing global impact and vision to unlock the digital potential of every organization on the planet.

Of course, none of these accomplishments would be possible without the people of Optimizely, who are working tirelessly to help over 9,000 companies achieve outsized outcomes every day in the same way we did — using our unmatched suite of digital tools. In fact, the way our people continue to exceed targets is further proof that our tools are the best in the business.

We also wouldn’t be here without our outstanding customers who have responded to the urgency of digital transformation by embracing data-driven decision-making and top-of-the-line solutions. Whether it be the Chief Marketing Officer who needs tools to better understand their customers or the Chief Digital Officer who needs to optimize their digital experiences, meeting our customers’ needs will always be our calling.

But with exciting initiatives on the horizon like our Marketer Experience Global Data Study and Opticon 2022, we’re aiming even higher. We’re thinking about where the industry is going and staying two steps ahead of delivering solutions before our customers realize they even need it. Our customers are our greatest partners in innovation — the only way to stay ahead of constantly changing consumer needs is to define the future hand-in-hand, and with their needs always top-of-mind. There’s nothing more thrilling than when we get it right, like these past few months. Thanks to all the people that are making this such a sweet ride.

To learn more about Optimizely’s industry impact, download the 2022 Gartner Magic Quadrant for Digital Experience Platforms report here.


Gartner disclaimer

Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, Mike Lowndes, Jim Murphy, Gene Phifer, 23rd February 2022.

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