Why most teams neglect a large and crucial piece of the content production process.
How leading measures help you look forward and ask the right questions regarding how to meet your goals.
Imagine you're about to take a road trip with your best friend. Your itinerary is set, your bags are packed, and you're ready to hit the road for an adventure. As your friend starts the car, you smile and ask them, "Hey, want me to pull up my GPS?" They…
Product marketing comes with a host of challenges. Some say product marketing should lie with the sales department, while other pin marketers for the task. On the other end, some people believe it's more or less the same as a product manager's job. So, even before we uncover the challenges of…
When partnering with a creative firm, sharing a creative brief can ensure everyone’s on the same page. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. When executed correctly, a creative brief will help communicate your values, vision, and the end result for which you’re looking. We’ll review the elements of this document and provide creative brief examples so you can get off and running as soon as possible. What’s the purpose of a creative brief?
As a marketer looking to scale, you’ll need to learn about collaboration email templates and how to write pitch emails.
There’s almost never a one-size-fits all approach to building or managing a content marketing team. It’s part art, part science.
Gartner again named Welcome a Leader, positioning us furthest to the right for 'Completeness of Vision' and highest for 'Ability to Execute' for the 5th year.
Marketing Resource Management (MRM): An Expert’s GuideIn our recent study, State of Content 2022, we found that 23% of marketers surveyed intend to spend between $100K and $500K on content in the coming year — with 16% planning to spend up to $5M. We also found that 43% of organizations have…
For time-starved marketers, creating an editorial calendar can feel like a monumental task. Deadlines loom or publishing dates approach.
You'd laugh if a colleague asked for a floppy disk with the latest creative files. But what if they asked for a link to the Google Drive or Dropbox folder?
Where does content begin? Effective content begins with a systematic approach to capture ideas, develop those ideas and execute.