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Content marketing platforms: An RFP template

Ask the right questions to find the right solution

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Not all Content Marketing Platforms (CMP) are created equal, as different companies require different experiences.   

So, before making a buying decision, think about your content creation journey first. 

  • How's the process from ideation to publication?
  • How does the content delivery platform bring core tenets together?
  • Can the analytics be tailored based on different factors?

The right questions will help you figure out what matters before you choose a Content Marketing Platform. We’ve figured out these questions for you and hope they will help you on your journey to finding the perfect CMP.

Our sample RFP shows you the information you should be looking for
Download this complimentary template to understand if CMP vendors deliver what they promise and what questions can help you select the best one for your business.