Woolworth NZ transition from Google Optimize with great success

                            At a glance
                            Woolworths NZ's seamless transition from Google Optimize
Why Woolworths NZ chose Optimizely over Adobe Target
Find out the value the Woolworths NZ internal teams receive from using Feature Experimentation

                        

Industry

Retail

Product used

Web Experimentation

Customer's website

https://www.woolworths.co.nz/

2025 ANALYST REPORT

Optimizely is a Leader in Digital Experience Platforms 🎉

Optimizely is named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025. Learn why Optimizely received its placement and how it stacks up to other DXP vendors.