Digital That Cares - LEVO x Optimizely NFP Event

Join Optimizely and LEVO for an afternoon of practical learning, real-world inspiration and open conversation.

Aug
12

Aug, 12, 2025

Sydney, Australia

Hosted by:

Get access now

You must provide your contact details to receive this content. This means that we’ll occasionally invite you to Optimizely events and webinars and send you industry insights and product news.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

This in-person event brings together digital, marketing and transformation leaders from not-for-profits, community services and care organisations to explore how digital platforms and tools are helping teams improve engagement, build stronger relationships and deliver more impact, all with the resources they already have.

Whether you're just starting out or already on the path, this is your chance to hear what’s working, what’s not, and how to move forward with confidence.

Event Details

Date: Tuesday, 12 August 2025
Time: 11:30am – 4:30pm
Location: Sydney Theatre Company, Hickson Road, Millers Point NSW
Includes: Light lunch on arrival and afternoon refreshments

Register Your Interest

Please let us know if you’re able join us, we’d love to see you there.

Agenda

Welcome and opening remarks

Presented by Cale Maxwell, CEO - LEVO. A short introduction to the day and why building better digital experiences is critical for the sector.

Enhancing connection through digital channels

Presented by Australian Red Cross. How Red Cross is connecting donor, member and volunteer experiences to create a more unified and human-centred approach to digital engagement.

From static to dynamic - building modular content experiences

Q&A with Estia Health and Kevin Miller, Practice Director, Advisory – LEVO. How modular content platforms are helping teams build more consistent, adaptable experiences that respond to the needs of different audiences without duplicating effort.

Starting the transformation - lessons from the journey so far

Panel discussion with Mission Australia and The Salvation Army moderated by Alex Smith, Practice Director, Client Service – LEVO. Insights from two organisations that are currently kicking off major digital experience projects. What they’ve learned, what they’d do differently, and what to consider before you begin.

Smarter, faster, leaner - using AI to scale your digital customer experience

Presented by Tim Freeman, Chief Operating Officer – LEVO and Simon McDonald VP, Optimizely. How AI is helping digital, and marketing teams improve output, maintain consistency and do more with less - all without increasing team size.

From Friction to Flow – Eliminating the silent killers of experience

Presented by Catherine Hooson, Practice Director, Experience Strategy – LEVO. When experiences feel clunky, confusing or disconnected, people disengage, even when they have the best intentions. In this session, we’ll show how friction detection and remediation can help not-for-profits remove hidden barriers, strengthen trust, and deliver more seamless, human-centred experiences. Walk away with practical tools and a strategic lens and see how experience design can help you turn complexity into clarity, and intention into real-world impact.

Making the case - how to build a business case for digital change

Presented by Optimizely. Advice on how to frame the value of your digital investment - and get buy-in from boards, execs and funding partners.

Embedding brand to shift behaviour and build trust

Your brand can influence behaviour. When it’s embedded across every experience, it helps build trust, drive engagement and support real change. Learn how to bring brand and behaviour design together in your digital experience.

Panel: What’s next for digital in the NFP and community sector?

Panel discussion Australian Red Cross, Mission Australia, Kevin Miller, Practice Director, Advisory – LEVO and Catherine Hooson, Practice Director, Strategy – LEVO, moderated by Alex Smith, Practice Director, Client Service - LEVO. A future-focused wrap-up with today’s speakers - exploring what’s coming, what to watch, and how to stay ahead of change.

Sydney Theatre Company, Hickson Road, Millers Point NSW, Sydney, Australia