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The Total Economic Impact™ of Optimizely One conducted by Forrester Consulting

Cost savings and business benefits enabled by Optimizely Digital Experience Platform (DXP)

Download the full study here

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Under pressure to do more with less? A new Forrester Total Economic Impact™ (TEI) study, commissioned by Optimizely, reveals the significant financial benefits and ROI enterprises achieved by deploying Optimizely One.

The results? Impactful

  • Three-year 446% ROI and $7.1M benefits
  • The full cost of investment recouped in less than 6 months
  • Digital experience productivity gains of up to 40% for developers and 35% for content marketers
  • 5% increase in digital sessions and 8% lift in conversions

With one AI-powered workflow spanning CMS, CMP, experimentation, commerce, and personalization, Optimizely One helps organizations cut costs, accelerate growth, and build unforgettable digital experiences.

[Our website] performs better because you have real data behind it that’s validated and makes the case that change is better for the business’ bottom line. When you start calculating the dollar value impact, business leaders sit up and take notice.

Principal of digital growth, leasing

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Disclaimer: Sourced from “The Total Economic Impact™ Study of Optimizely One,” a commissioned study conducted by Forrester Consulting on behalf of Optimizely, 2025. Results are based on aggregated data from interviewed customers and for a composite organization.