In this Content and Beyond session, Holly Chapman, Head of Brand at Papier, shares freshly brewed strategies for standout campaigns in 2025. She discusses Papier's successful 2024, particularly their ability to win over the Gen Z market. The conversation explores the team behind Papier's amazing campaigns, emphasizing the importance of integrated marketing and a collaborative approach.
Holly shares insights on how to maximize campaigns, the importance of staying away from traditional sale colors during Black Friday, and how to effectively work with influencers. She also touches on the importance of community, brand omnipresence, and unscalable activities in building a brand that people love. Finally, Holly emphasizes the need for brands to be reactive and move fast to capitalize on viral trends and personalities.
Here's what you'll learn:
- How Papier creates successful integrated marketing campaigns.
- Strategies for winning over the Gen Z market.
- The importance of community and brand omnipresence.
- How to use influencers effectively.
- The need for brands to be reactive and move fast to capitalize on viral trends.
