As expectations continue to increase, AI unlocking new ways of creating more personalized experiences and privacy regulations evolve, there is a need to re-imagine how to tailor personalized experiences across channels.
Welcome to this workshop-style webinar, where we showcased how Optimizely has transformed from a one-size-fits-all strategy to providing hyper-relevant, personalized 1:1 messaging combining integrated technology in combination with smart AI.
In this webinar we looked at:
- How to develop a scalable personalization strategy
- How to combine recommendations and targeting for optimal experiences
- How to build smart customer segments using multiple data sources for best results
- How to measure the impact of your personalization campaigns
We also demonstrated how to build a powerful personalization engine using the right tools and processes to maximize value and impact.