In this Content and Beyond session, Michiel Dorjee, Director of Digital Experience at Optimizely, and Janaka Fernando, Vice President Practice Principal for Optimizely at Valtech, discuss how to execute a seamless website migration. Janaka shares a framework based on four key questions, drawing an analogy to moving homes. The discussion covers various types of website migrations, including re-platforming, upgrades, domain changes, and redesigns.
Michiel and Janaka emphasize the importance of planning, content inventory, and stakeholder alignment. They also explore the role of AI in streamlining the migration process. The session provides practical advice on setting expectations, creating a roadmap, and balancing automation with manual effort.
Here's what you'll learn:
- A simple framework for planning a website migration.
- The different types of website migrations and how to approach them.
- The importance of content inventory and stakeholder alignment.
- How to use AI to streamline the migration process.
- Tips for setting expectations and creating a realistic roadmap.
