This Content and Beyond session features a discussion about Goodwood's digital transformation project with Optimizely CMS. The presentation covers Goodwood's challenges in bringing their brand to life online, efficiently managing content, and simplifying user journeys. The speaker shares insights into their customer-facing architecture, key measures of success, and the importance of stakeholder involvement.
The session explores how Goodwood created a design system, managed a large volume of images, and implemented a tagging system for their content. It also touches on the importance of user testing and the need to balance brand storytelling with a focus on key performance indicators. The speaker shares the results of the project, including increases in engaged session time, organic traffic, and conversion rates.
Here's what you'll learn:
- How Goodwood brought their brand to life online through a digital transformation project.
- The challenges of managing content efficiently and simplifying user journeys.
- The importance of a design system and a structured approach to content tagging.
- How to use data to inform content strategy and improve the user experience.
- The key results of Goodwood's digital transformation project, including increases in engagement, traffic, and conversion rates.
