Interested in learning how Virgin Media has rapidly expanded their experimentation capabilities? Charlotte Golding, Head of Optimisation at Virgin Media and Ed Tate, Customer Success Director at Optimizely will explore the strategies, challenges and triumphs that come with building a robust experimentation culture. Watch the on-demand webinar to discover:
- How Virgin Media transitioned from a solitary experimenter to establishing a dedicated 'A Team' of 14 individuals exclusively focused on experimentation.
- How, over the course of 18 months, Virgin Media has experienced a huge increase in the scale and complexity of their experiments. Discover how data-driven insights were leveraged to spot trends in their experimentation program, growing from three variations tested per month to over 50.
- The advantages that Optimizely brought to Virgin Media’s experimentation approach, leading to a surge in the number of variations tested.
- How Virgin Media has successfully fostered a culture where product teams and data science work hand in hand with experimentation, resulting in 90% of activity being heavily personalized leveraging complex algorithms.
